FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH KABUPATEN BIMA MENABUNG DI BANK NTB SYARIAH

Rika Dwi Ayu Parmitasari, Ilham Gani, Julianti Prisanti

Abstract


The main problem of this research is how the influence of religiosity, service, knowledge and information on the interest of BIMA district customers to save at Bank NTB Syariah. The main problem is then broken down into several sub- problems or research questions, namely: Do factors of religiosity, service, and knowledge affect the interest in saving in the Bima district at Bank NTB Syariah? Junis research is a type of quantitative research with the research approach used is an associative approach with a causal relationship where there are independent variables and dependent variables. The population and samples in this study were taken from several customers/communities who have the criteria for saving at BankNTB Syariah, while the sampling technique in this study is using hair theory which suggests sampling at least the number of indicators in times 5 or 10 (13 x 10 = 130 sample). The variables in this study consisted of religiosity (X1), service (X2), knowledge and information (X3). The types of data used are secondary data and primary data, the data collection methods used are questionnaires and documentation. The research instrument in this study is the collection of observational data and questionnaire data. Data processing and data analysis techniques, namely, validation and reliability test, classic assumption test, multiple regression analysis, R2 test and hypothesis testing. The results of this study indicate that the religiosity variable (X1) has no significant effect on the interest of Bima district customers to save at the NTB Syariah Bank, while the service variable (X2) and knowledge and information (X3) have a positive and significant effect on the interest of Bima district customers to save at the NTB Syariah Bank.

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