PEMANFAATAN STASIUN TV LOKAL DI MAKASSAR UNTUK IKLAN KAMPANYE CALON ANGGOTA LEGISLATIF 2019

Muannas Muannas, Muhammad Mansyur

Abstract


Popularity becomes crucial for politicians in the direct elections event. High popularity is the capital to achieve electability. Popularity requires massive political work, including the use of media, one of which is television. Television has the advantage of being able to present messages in the form of audio-visual so that it gives a big influence. This study aims to examine the use of television stations for campaign advertisements for legislative candidates in the 2019 elections. The television stations that are in focus are the two local television stations in Makassar, Fajar TV and Celebes TV. This type of research is qualitative with descriptive methods. The informant is a candidate who has experience as a TV broadcaster. The study findings were astounding, where the candidates recognized the greatness and influence of television, but instead did not use it to hoist its popularity. Legislative candidates turn to social media.


Keywords


television; candidates board members; DPR; politicians; social media

References


Bajari, Atwar, 2017. Metode Penelitian Komunikasi, Prosedur, Trend an Etika, Bandung: Simbiosa Rekatama Media.

Heryanto, Gun Gun, 2018, Media Komunikasi Politik. Yogyakarta : IRCiSoD

------------- 2019, Panggung Komunikasi Politik. Yogyakarta : IRCiSoD

https://ekonomi.kompas.com/read/2018/02/15/093533926/survei-nielsen-media-digital-dan-media-konvensional-saling-melengkapi

https://media.neliti.com/media/publications/167119-ID-popularitas-politikus-antara-kerja-polit.pdf

Nurudin, 2009. Pengantar Komunikasi Massa. Jakarta : Rajawali Pers

Panuju, Redi, 2015. Sistem Penyiaran Indonesia, Sebuah Kajian StrukturalismeFungsonal. Jakarta: Prenada Grup

PKPU No. 23 Tahun 2018

PKPU No.33 Tahun 2018

Subiakto, Henry dan Ida, Rachmah, 2015. Komunikasi Politik, Media dan Demokrasi. Jakarta : Prenada Media Group

Uchyana Efendi, Onong, 1986. Dinamika Komunikasi Bandung, PT. Rosda Karya

Unde, Alimuddin, 2015. Televisi dan Masyarakat Pluralistik. Jakarta: Prenada Media Group




DOI: https://doi.org/10.24252/jdt.v20i2.10613

Refbacks

  • There are currently no refbacks.


Jurnal Dakwah Tabligh is indexed by

     

 

ISSN Print: 1412-7172 ISSN Online: 2549-662X

Jln. H. M. Yasin Limpo No. 36 Romangpolong, Samata, Kabupaten Gowa, Sulawesi Selatan
Email: jtabligh@uin-alauddin.ac.id

Creative Commons License