PENGARUH KUALITAS INFORMASI DAN PENERAPAN NILAI ISLAM TERHADAP KEPUASAN MELALUI KEUNGGULAN PRODUK SEBAGAI VARIABEL MODERATING  STUDI PADA BANK MUAMALAT KCP. GOWA

puspa farida; Sudirman; Nuraeni Gani

Authors

puspa farida 081998927500
Sudirman
Nuraeni Gani

Keywords:

Quality of Information, Application of Islamic Values, Satisfaction, Product Excellence, Bank Muamalat

Abstract

This research aims to examine the influence of information quality and the application of Islamic values on satisfaction through product excellence as a study moderating variable at Bank Muamalat KCP Gowa. The research method used is a quantitative approach by collecting data through surveys using questionnaires which are distributed to customers of Bank Mumalat KCP Gowa and analyzed using regression analysis. The data used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, partial test (t test), and moderated regression analysis (MRA) test. The research sample consisted of 100 respondents. The research results show that information quality has a positive and significant effect on customer satisfaction, the implementation of Islamic values has a positive and significant effect on customer satisfaction, product excellence has a positive and significant effect on customer satisfaction, product excellence cannot moderate the influence of information quality on customer satisfaction. Based on the MRA test results, it is known that the Sig value. amounting to 0.189 > 0.05. Product superiority (Z) is also unable to moderate the application of Islamic values (X2) to customer satisfaction (Y). Based on the MRA test results, the Sig value is known. amounting to 0.242 > 0.05. Of the two variables that have a significant influence, information quality has a greater influence on customer satisfaction at Bank Muamalat KCP Gowa.

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