BISNIS DIGITAL MENGGERUS BISNIS TRADISIONAL: PERSPEKTIF ISLAM

Nurjannah; Sumarlin; Ismawati; Syahrial Hardiman

Authors

Nurjannah
Sumarlin
Ismawati
Syahrial Hardiman

Keywords:

Digital Business, Traditional Business, Eroding, Islam

Abstract

The presence of digital business has a huge impact on the existence of traditional business. This research aims to describe the impact of digital business on traditional business which is integrated with Islamic principles, as well as practical solutions for digitalizing traditional business. This research includes qualitative research with library research and a descriptive approach, the data sources used are secondary data sources from journals, books and other relevant sources. The research results show that the impact of digital business on conventional business in general is a decrease in income. Business digitalization is permitted in Islam, as long as it fulfills the four pillars that must not be abandoned, namely sighat al 'aqd, mahallul 'aqd, al 'aqidaian and maudhu'ul 'aqd. Fortune will not be exchanged, however, efforts are still needed to meet needs. Efforts that can be made by traditional businesses are to digitize the business, both completely and continuously balancing the presence of offline stores in addition to the presence of online services.

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