Nurul Aulia D. THE INFLUENCE OF INFLUENCER CREDIBILITY AND CONTENT CHARACTERISTICS ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND TRUST. assets [Internet]. 2024 Dec. 6 [cited 2025 Jun. 2];14(2):215-30. Available from: https://journal.uin-alauddin.ac.id/index.php/assets/article/view/51931