SITI FATIMAH; ST. HAFSAH UMAR; NASRULLAH, Andhini Putri Novianti. Pengaruh Brand Image dan Experiential Marketing Melalui Inovasi Terhadap Keputusan Generasi Z Menggunakan Produk PT. Pegadaian Syariah. At Tawazun Jurnal ekonomi Islam, [S. l.], v. 4, n. 2, p. 14–31, 2024. DOI: 10.24252/attawazun.v4i2.50627. Disponível em: https://journal.uin-alauddin.ac.id/index.php/attawazun/article/view/50627. Acesso em: 26 sep. 2026.