Siti Fatimah, St. Hafsah Umar, Nasrullah APN. Pengaruh Brand Image dan Experiential Marketing Melalui Inovasi Terhadap Keputusan Generasi Z Menggunakan Produk PT. Pegadaian Syariah. ATJEI [Internet]. 2024 Aug. 18 [cited 2026 Nov. 13];4(2):14-31. Available from: https://journal.uin-alauddin.ac.id/index.php/attawazun/article/view/50627