Multimedia Information Virality Versus Privacy Protection

An Ethical Study of News Visualization in Multimedia Journalism

Authors

  • Afifah Ali UIN Alauddin Makassar
  • Muhammad Anshar Akil UIN Alauddin Makassar

Keywords:

Selected:Multimedia Journalism, Information Virality, Individual Privacy, Journalistic Ethics, Digital News Visualization

Abstract

This study aims to analyze the dilemma between the phenomenon of information virality and the protection of individual privacy within the ethics of news visualization in multimedia journalism in the new media era. Employing a qualitative approach through the Systematic Literature Review (SLR) method, secondary data were collected from books, scholarly journals, academic articles, and relevant journalistic ethical regulations published within the last five years. The findings reveal that the characteristics of digital media and social media platform algorithms have contributed to the increasing culture of information virality through the utilization of emotional elements (emotion) and narratives (stories) within the STEPPS framework. In practice, media orientation toward speed and engagement often leads to privacy violations, such as the publication of photographs or videos of accident victims, individuals experiencing traumatic situations, and the identities of minors without proper censorship or consent. This unethical visual exploitation has negative psychological and social impacts, including trauma, cyberbullying, stigmatization, and reputational damage caused by permanent digital footprints. Based on the Social Responsibility Theory of the Press, press freedom in fulfilling the public interest must be balanced with respect for human dignity and individual privacy rights. Therefore, this study emphasizes the importance of implementing ethical measures through visual identity protection (censorship/blurring), mandatory content verification, enforcement of the Journalistic Code of Ethics, and prioritizing the protection of vulnerable groups in order to establish healthy and responsible multimedia journalism within the digital environment.

Downloads

Download data is not yet available.

References

Aji, P. W., & Utari, P. (2022). Generation Z's privacy management in facing the commercialization of personal data on social media. JURNAL IPTEKKOM (Jurnal Ilmu Pengetahuan & Teknologi Informasi), 24(2), 103–116.

Alvina, H., Julianti, L., Sugiantari, A. A. P. W., & Udytama, I. W. W. W. (2022). The state of digital freedom in Indonesia: An assessment of online censorship, privacy, and free expression. Journal of Digital Law and Policy, 1(3), 141–152.

Arisanthi, K. A. W. (2025). The right to privacy in the management of posthumous digital legacy as a form of human rights protection. Politika Progresif: Jurnal Hukum, Politik dan Humaniora, 2(2), 104–113.

Berger, J. (2013). Contagious: Why things catch on. Wharton Digital Press.

Faridah, F., Yusuf, M., & Setiawati, N. (2022). The ethics of openness and privacy protection on social media. Jurnal An-Nasyr: Jurnal Dakwah dalam Mata Tinta, 9(1), 36–47.

Fauzy, E., & Shandy, N. A. R. (2023). The right to privacy and the legal policy of Law Number 27 of 2022 on personal data protection. Lex Renaissance, 7(3), 445–461.

Maflucha, L., Wijayanti, Q. N., Ikom, S., & Ikom, M. (2024). Journalistic ethics in the digital era: Addressing challenges through the press code of ethics. Jurnal Media Akademik (JMA), 2(1).

Maharani, A. S. (2022). Information media in the realm of social media: Changes in characteristics and the role of journalism as a new medium. PERSPEKTIF, 11(2), 710–717.

Downloads

Published

2026-06-12

How to Cite

Ali, Afifah, and Muhammad Anshar Akil. “Multimedia Information Virality Versus Privacy Protection: An Ethical Study of News Visualization in Multimedia Journalism”. International Journal of Islamic Studies 6, no. 1 (June 12, 2026): 32–44. Accessed October 25, 2026. https://journal.uin-alauddin.ac.id/index.php/ijis/article/view/70305.

Issue

Section

Artikel