STRATEGI BISNIS BERBASIS TRANSFORMASI DIGITAL: TANTANGAN DAN PELUANG DALAM MANAJEMEN STRATEGIK MODERN

Authors

  • Elmi Abbas Magister Manajemen, Universitas Trunojoyo Madura, Bangkalan
  • Uswatun Hasanah Magister Manajemen, Universitas Trunojoyo Madura, Bangkalan
  • Nurita Andriani Magister Manajemen, Universitas Trunojoyo Madura, Bangkalan

DOI:

https://doi.org/10.24252/iqtishaduna.v7i2.63550

Abstract

Abstract

Digital transformation has become a key factor in the sustainability of business operations and modern strategic management. This article analyzes the impact of digital transformation on organizational strategy by reviewing the challenges, opportunities, and the role of human resources and governance in successful technology adoption. The method used is a systematic literature review with a qualitative approach. The analysis shows that digital transformation drives operational efficiency, data-driven decision-making, continuous innovation, and the formation of competitive advantage. However, it also presents challenges such as internal resistance, low digital literacy, cybersecurity risks, and data governance complexity. The success of digital transformation is determined by the harmonious integration of technology, human resource capabilities, adaptive organizational strategies, and the implementation of modern strategic management, which includes digital leadership, adaptive organizational culture, digital performance monitoring, and change management. These findings confirm that organizations that are able to manage digital transformation holistically will be better prepared to face market dynamics, increase competitiveness, and ensure business sustainability in the complex digital era.

Keywords: digital transformation, modern strategic management, digital leadership, digital literacy, competitive advantage.

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Published

2026-01-30

Issue

Vol. 7 No. 2 (2026): Januari

Section

Volume 7 Nomor 2 Januari 2026

License

Copyright (c) 2025 Elmi Abbas, Uswatun Hasanah, Nurita Andriani

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