Pesan Dakwah pada Tradisi Mappanre Temme’ Al-Qur’an di Desa Pattirolokka Kecamatan Keera Kabupaten Wajo

Tinjauan Manajemen Dakwah

Abstract

This study aims to describe the process of carrying out the Mappanre Temme’ tradition, identify the da’wah messages it contains, and analyze them from a da’wah management perspective. The method used in this study is a qualitative approach, with data collection techniques including observation, interviews, and documentation. Primary data were obtained from interviews with religious leaders, traditional leaders, community leaders, and members of the community who practice the Mappanre Temme’ tradition. Data processing was conducted using qualitative descriptive analysis techniques, which include data collection, data reduction, data presentation, and drawing conclusions. The research findings indicate that the practice of the Mappanre Temme’ Al-Qur’an tradition includes the stages of preparation, inviting guests (manggolli), the recitation of the Qur’an by participants who have completed the recitation, collective prayer, and a meal (mappanre). This tradition conveys messages of da’wah regarding faith, worship, ethics, and social values. The message of faith is reflected in the strengthening of belief in Allah; the message of worship through the completion of the Qur’an and collective prayer; the message of ethics through respect for teachers and parents; and the social message in the form of togetherness and mutual cooperation. From a da’wah management perspective, this tradition has implemented the functions of planning, organizing, executing, and evaluating in a simple manner. The Mappanre Temme’ tradition has proven effective as a medium for da’wah because it successfully integrates Islamic values with the local culture of the community.

Keywords: Da’wah Messages; Mappanre Temme’ Tradition; Da’wah Management