Strategi Pemasaran Syariah dalam Meningkatkan Usaha Sablon Mobster Indonesia di Makassar

Abstract

This study aims to analyze Islamic marketing strategies in enhancing Mobster Indonesia's screen printing business in Makassar, as well as to identify supporting and inhibiting factors in its implementation. The research uses a qualitative method with observation, interview, and documentation techniques.The results of the study indicate that the implementation of Islamic marketing strategies at Mobster Indonesia is carried out through a marketing mix that integrates the characteristics of the Prophet, namely: quality products with the principle of siddiq (honesty), pricing that is trustworthy, strategic location selection with fathanah (intelligence), and promotion that is tabligh (communicative) to build closeness with consumers. The main supporting factors in this business are product quality, good service, and consumer trust, while the factors The inhibitors include the intense market competition and the impact of the Covid-19 pandemic.

Keywords: Sharia Marketing Strategy, Sales, Mobster Indonesia Printing