Peran Baznas Sinjai Dalam Meningkatkan Pemahaman Masyarakat Tentang Zakat Melalui Media Instagram

Abstract

In improving public understanding of zakat through Instagram. This research focuses on the problem of implementing Instagram used by BAZNAS Sinjai in improving public understanding. This research uses a qualitative approach with field research methods. Data collection through observation, interviews with BAZNAS employees and mustahik and muzakki, and documentation. This research uses a qualitative approach with field research methods. Data collection through observation, interviews with BAZNAS employees and zakat recipients, and documentation. However, this study also found several obstacles, such as limited content duration in explaining zakat fiqh material in depth, lack of human resources in social media management, and low real-time interaction responses. This study concludes that Instagram media has an important role in improving public zakat literacy if managed professionally, educatively, and sustainably.

Keywords: Instagram, Public Understanding, Digital Da'wah, Zakat, BAZNAS