Manajemen Kinerja Aparatur Desa Dalam Mengoptimalkan Kegiatan Dakwah Di Masyarakat Desa Manjalling Kecamatan Bajeng Barat Kabupaten Gowa

Abstract

This study aims to analyze the implementation of village apparatus performance management in optimizing da'wah activities in the community of Manjalling Village, Bajeng Barat District, Gowa Regency. The focus of the study includes the stages of village apparatus performance management and the forms of optimization of da'wah activities implemented. The study uses a qualitative approach with field research. Data were obtained through observation, interviews, and documentation of the Village Head, Village Secretary, Village Apparatus, Religious Leaders, and Community Leaders. The results show that the performance management of Manjalling Village apparatus has been implemented through four management functions, namely planning, organizing, mobilizing, and monitoring. Planning is carried out through the preparation of religious programs with religious and community leaders, organizing through the division of tasks and coordination, mobilizing through providing motivation and support for the implementation of da'wah activities, and monitoring through periodic program evaluations. Optimization of da'wah activities is realized by providing facilities and infrastructure, budget support, holding regular religious studies, commemorating Islamic holidays, and cooperation with religious leaders. Implementation of these activities still faces obstacles such as limited preachers, suboptimal scheduling, and uneven community participation. The results of this study indicate that village apparatus performance management plays a crucial role in increasing the effectiveness of da'wah activities through synergy between the village government, religious leaders, and the community.

Keywords: Performance Management, Village Apparatus, Optimization, Da'wah, Village Community