The Correlation Between The Needs and Expectations of The Private Sector Employees and Their Media Consumption To Receive Needs Gratification

  • Adagracia Srisoesiatie Pawiro Universitas Diponegoro Semarang
  • Hapsari Dwiningtyas Undip
Keywords: Labor information, Needs, Expectations, Media consumption, Needs gratification


The Ministry of Labor, Work Employment and Youth Affairs of Suriname is responsible for, among other things employment, good industrial relations, labor protection, protection of the employees, and decent work. This ministry has a communication department that is sharing information about labor issues through the media. But there are still questions coming in daily about labor issues. Based on these questions, the workforce that is 54.2% of the total population of Suriname, and also giving substance to the importance of effective communication and dissemination of labor market information, it is important to understand what information has to be provided. To understand which information is needed to be provided and to use the preferred media channels, the Uses and Gratifications Theory is applied to this study. This research has several findings such as the need for specific information is the highest, the media is meeting the expectations more for general information than the specific information, online media use is very high and the media fulfillment for general needs is higher than for the specific information that the respondents need, although the need for specific information is higher.


Download data is not yet available.


Aisar, S., Moh, N. & Nur, S. (2016). Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria. Research Gate.
BBC, Suriname media guide, 2023
Berger, A., Essentials of mass communication theory. Sage Publications Inc, 1995
Carlo, E., Wendy, H. & Iman, H., Understanding Patient Expectations of Health Care: A Qualitative Study, 2020
Christopher, B., Kuo-Ting H., Jess F. (2021). Virtual reality adoption during the COVID-19 pandemic: A uses and gratifications perspective. National Library of Medicine.
Commission on the adoption of a Long- Term Labor Market Policy. (2022). Suriname Mid- term Labor Market Policy 2022- 2025
Communication department Ministry of Labor, Work employment and Youth Affairs, Report, 2022
Constance, E., Naveen, D. & Andrew, B. (2012). GENDER DIFFERENCES IN TRUST FORMATION IN VIRTUAL COMMUNITIES. Journal of Marketing Theory and Practice. Volume 20, no. 1, pages 39-58 .
David, N., In Commercial Data Mining. Elsevier. USA, 2014
David, W. (2017), Why people use social media: A uses and gratification approach. Qualitative Market research.
Devadas, M. & Meghana H. (2021), Unpacking the uses and gratifications of Facebook: A study among college teachers in India. Computers in Human Behavior Reports. Volume 3.
Devadas, M. (2022), Uses and gratifications of educational apps: A study during COVID-19 pandemic. Computers and Education Open. Volume 3.
EM GRIFFIN ANDREW LEDBETTER GLENN SPARKS, A first look at Communication Theory, 2019
Francis, D., Evaluating Research. Sage publications. Washington DC, 2011
General Bureau of Statistics, Report, 2016
Imro Smith, Policy advisor of communication, Statement, 2021
Jorris van Eijnatten, On the use of the mass media for important things. American Sociological Review. Hotei Publishing, IDC publisher. Amsterdam, 1973
Katz, E., Blumler, J. G., & Gurevitch, M., Utilization of mass communication by the individual. In J. Blumler, & E. Katz (Eds.), The uses of mass communications: current perspectives on gratifications research. Mass Communications research, Arden House, New York, 1974
Katz, E., Gurevitch, M., & Haas, H., On the use of the mass media for important things. American Sociological Review. New York, 1973
Katz, E., Jay, G., Blumler and Michael, G., Uses and gratification research, 2016
Kaur, P., Dhir, A., Chen, S., Malibari, A., & Almotairi, M. (2020). Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective. Telematics and Informatics. Volume 53.
Labor law, 2017
Metin, E. & Ahmet G. (2016), Social Networking as a Tool for Lifelong Learning with Orthopedically Impaired Learners. International Forum of Educational Technology & Society. Volume 19, no. 1, pages 41-52.
Ministry of Labor, Work employment and Youth Affairs. (n.d). Retrieved december 2022. Ministerie van Arbeid, Werkgelegenheid en Jeugdzaken. Ministerie van Arbeid, Werkgelegenheid en Jeugdzaken - Overheid van de Republiek Suriname (
Ministry policy document (2022)
Palmgreen, P., Uses and gratifications: a theoretical perspective. Annals of the International Communication Association, 1984
Patrick, M., Steve, C., Research methods. Travistock Publications Ltd. New York, USA, 2005
Paul M., (1991). BIASES OF SELF-REPORTED "FUNCTIONS" AND "GRATIFICATIONS" OF MASS MEDIA USE. Institute of General Semantics. Volume 34, no. 3, pages 316-329.
Peat, J., Craig, M., Katrina, W., Wei, X., Health Science Research, A handbook of quantitative methods. Routledge. New York, 2022
Pieter, F., Media Studies: Institutions, theories, and issues. Juta and Company Ltd. Juta education, South Africa, 2001
Pieter, F., Commanding the Trend: Social Media as Information Warfare. Juta and Company Ltd. Juta Education, South Africa, 2017
Princely, I. (2016). Applying uses and gratifications theory and social influence processes to understand students’ pervasive adoption of social networking sites: Perspectives from the Americas. International Journal of Information Management. Volume 36, Issue 2, pages 192-206.
Quail D. and Windahl S., Communication models for the study of mass communication, 2013
Quan-Haase and Young, Uses and Gratification of social media, 2010
Rafael J. Pengel, Russell K. Schutt, Fundamentals of Social Work. Sage Publications, 2014
Richard, W., and Lynn, T., Introducing Communication theory. McGrwa Hill Education, 2010
Rowan Noredjo, Inspector- General (the head) of the labor inspectorate. (2021). Statement
Rubin, A., Uses and gratification perspective on media effects, Bryant & Oliver Eds. New York, 2009
Ruggiero T.E., Uses and gratification theory in the 21st century, 2000
Sharon, L., Sarah, K., Data anlaysis for the Behavioral Sciences using SPSS. Cambridge University Press, 2002
Song, L., Xiong, H., Communications in Computer and Information Science. International Conference. China, 2011
Syed, A., Saoda, Wok, I., Yusuf D., Nurzaidah, A. (2012), CONTEMPORARY USES AND GRATIFICATIONS OF MOBILE PHONE USE AMONG YOUTH: A COMPARATIVE STUDY. Research Gate. Volume 2012. (PDF) Uses and Gratifications (
Thomas, R. (2017), Uses and Gratifications Theory in the 21st Century. Taylor & Francis Online. Pages 3-37.
W. Lawrence Neuman, Social research methods. Martin’s Press. New York, 1997
Abstract viewed = 86 times