Resepsi Khalayak Dalam Ruang Komentar Youtube

Authors

  • Nur Inayah Yushar HASANUDDIN UNIVERSITY

DOI:

https://doi.org/10.24252/jurnalisa.v10i1.42445

Keywords:

Analisis penerimaan, netizen, ruang komentar YouTube, encoding-decoding

Abstract

This study examines netizens' responses to the inaccuracy of the COVID-19 test as Tompi’s claim on Deddy Corbuzier's YouTube channel. The research method adapted Stuart Hall's encoding-decoding model into the online space, and it will analyze the comparison between the discourse that the encoder wants to build with the interpretation built by the decoder. We found some conflicting tendencies. On the one hand, the decoder sometimes articulates what the encoder or sender means and puts some appreciation, making a new story, metaphor, joke, curse word, and opposite interpretation.

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References

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Published

2024-05-31

Issue

Vol. 10 No. 1 (2024)

Section

Artikel

License

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