MAULINA, Evaf; FAJARIANA, Dewi Endah. Gen Z’s Eco-Beauty Buying Behavior: Exploring the Mediating Role of Word-Of-Mouth Communication . Jurnal Minds: Manajemen Ide dan Inspirasi, [S. l.], v. 13, n. 1, p. 159–170, 2026. DOI: 10.24252/minds.v13i1.62494. Disponível em: https://journal.uin-alauddin.ac.id/index.php/minds/article/view/62494. Acesso em: 2 oct. 2026.