Cita KKW, Sari DMFP. From Emotion to Transaction: How TikTok Live Forges Buyer-Seller Bonds in Fashion. JMinds [Internet]. 2026 Jun. 25 [cited 2026 Oct. 2];13(1):327-38. Available from: https://journal.uin-alauddin.ac.id/index.php/minds/article/view/65493