Pemberdayaan Perempuan Anggota UMKM Rappo melalui Jurnalisme Partisipatoris dan Komunikasi Kelompok
Keywords:
jurnalisme partisipatoris, komunikasi kelompok, pemberdayaan perempuan, storytelling, UMKMAbstract
Perempuan pelaku usaha mikro tidak hanya membutuhkan keterampilan produksi dan pemasaran, tetapi juga kapasitas untuk menyuarakan pengalaman usaha serta membangun komunikasi kelompok yang sehat. Kegiatan Pengabdian kepada Masyarakat ini bertujuan memperkuat keterampilan naratif dan komunikasi perempuan anggota UMKM Rappo Impact Center, sebuah wirausaha sosial pengolah sampah plastik di kawasan pesisir Untia, Kota Makassar. Kegiatan dilaksanakan pada 12 Juni 2025 menggunakan pendekatan partisipatif dan andragogis melalui ceramah interaktif, diskusi, pemetaan arus komunikasi, simulasi komunikasi asertif, latihan menulis, dan story circle. Evaluasi dilakukan secara kualitatif-formatif melalui observasi fasilitator, refleksi lisan, dokumentasi kegiatan, dan penelaahan lembar kerja konten media sosial. Hasil kegiatan menunjukkan bahwa peserta mampu mengidentifikasi persoalan komunikasi yang mereka alami, terutama dominasi percakapan, keterampilan mendengarkan, dan kesulitan menyampaikan gagasan secara asertif. Peserta juga mulai mengubah pengalaman usaha menjadi narasi singkat, menyampaikannya secara lisan, serta merancang caption, ide visual, dan pilihan platform media sosial. Integrasi komunikasi kelompok dan jurnalisme partisipatoris menyediakan ruang aman untuk berbagi pengalaman sekaligus menghasilkan bahan awal komunikasi usaha. Karena tidak menggunakan pengukuran sebelum dan sesudah kegiatan, hasil ini dipahami sebagai capaian proses dan produk awal, bukan bukti dampak kausal atau perubahan jangka panjang.
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