PUTRI, Sindy Cristina; NOFRI, Okta. THE MEDIATION ROLE OF BRAND IMAGE ON EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CONSUMER REVIEWS ON PURCHASE INTENTION IN GENERATION Z OF MAYBELLINE USERS IN MAKASSAR CITY. Study of Scientific and Behavioral Management (SSBM), [S. l.], v. 4, n. 1, p. 1–14, 2023. DOI: 10.24252/(ssbm).v4i1.36576. Disponível em: https://journal.uin-alauddin.ac.id/index.php/ssbm/article/view/36576. Acesso em: 16 jun. 2025.