WIDIANTI, Reski; NOFRI, Okta; AWALUDDIN, Awaluddin. THE INFLUENCE OF BRAND AMBASSADOR AND GREEN MARKETING ON BRAND EQUITY POND’S (UNILEVER) MEDIATED BY BRAND TRUST: (Study of Z Generation Z Buyers in Makassar City). Study of Scientific and Behavioral Management (SSBM), [S. l.], v. 5, n. 2, p. 62–75, 2024. DOI: 10.24252/(ssbm).v5i2.47598. Disponível em: https://journal.uin-alauddin.ac.id/index.php/ssbm/article/view/47598. Acesso em: 5 jul. 2025.