STRATEGI KOMUNIKASI AG. M. FARIED WADJEDY DALAM MEMPERTAHANKAN EKSISTENSI PONDOK PESANTREN DDI MANGKOSO KABUPATEN BARRU

Strategi komunikasi pondok pesantren DDI Mangkoso dalam mempertahankan eksistensinya

Abstract

This study aims to analyze the da’wah communication strategies implemented by AG. Prof. Dr. H. M. Faried Wadjedy, Lc., M.A. in maintaining the existence of Darud Da’wah wal Irsyad (DDI) Mangkoso Islamic Boarding School in Barru Regency and to identify the challenges encountered. This research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation involving pesantren leaders, supervisors, and students at Campus 3 Putri Nurul Hidayah Bululampang. The findings indicate that the da’wah communication strategy is based on open, inclusive, and exemplary leadership communication, implemented through internal and external communication, applicative da’wah programs, and the use of digital media. The challenges include student diversity, limited facilities, and internal and external dynamics; however, these challenges can be effectively managed through persuasive communication and visionary leadership, enabling the pesantren to remain sustainable and trusted by the community.