Electronic Public Relation (E-PR): Strategi Mengelola Organisasi di Era Digital

  • Muhammad Anshar Universitas Islam Negeri(UIN) Alauddin Makassar
    (ID)

Abstract

The presence of the internet that supports public relations (PR) activities make a new concept namely Electronic Public Relations (E-PR). Some components related to the application of E-PR are: the use of electronic technology, especially the internet; building relationships as the core of public relations; serving the public inside (internal public) or outgoing (external public); and the type of organization itself can be a government agency, a private company (profit), or a social organization (non-profit). Defenition of Public Relations is communication management to build a good and positive relationship between an organization and its public. The Internet facilities that have been used in E-PR include: a web site; e-mail (electronic mail); mailing list; social media; chat application (direct communication); and applications of Management Information System (SIM).

References

Akil, Muhammad Anshar. 2011. Teknologi Komunikasi dan Informasi. Penerbit Alauddin University Press, Makassar

Akil, Muhammad Anshar. 2012. Ilmu Komunikasi: Konstruksi, Proses & Level Komunikasi Kontemporer. Penerbit Alauddin University Pres, Makassar.

Akil, Muhammad Anshar. 2013. Sistem Informasi Manajemen: Strategi Mengelola Organisasi profesional di Era Digital.Penerbit Alauddin University Press, Makassar.

Cutlip, S.M., Allen H. Center, and Glen M.Broom. 2007. Effective Public Relation.Penerbit Kencana, Prenada Media Group, Jakarta.

Istiana, Rifatul; dan Ummi Salamah. 2018. Implementation of Cyber Public Relations in Building. 2nd Indonesia International Graduate Conference on Communication (Indo-IGCC) Proceeding, h.594-610.

Jogiyanto. 2005. Sistem Teknologi Informasi. Penerbit Andi, Yogyakarta.

Kriyantono, R. 2008. Public Relations Writing.Penerbit Kencana, Prenada Media Group, Jakarta.

McQuail, D. 1994. Teori Komunikasi Massa: Suatu Pengantar. Erlangga, Jakarta.

O’brien, James A; George M Marakas. 2011. Management Information Systems. The Mc-Graw-Hill Companies, Inc., USA.

Onggo, Bob Julis. 2004. Cyber Public Relation. Penerbit PT Elex Media Komputindo, Jakarta.

Rumanti, Maria Assumpta. 2005. Dasar-Dasar Public Relation: Teori dan Praktek. Penerbit PT Grasindo, Jakarta.

Sari, Anditha A. 2017.Dasar-Dasar Public Relations: Teori dan Praktek. Penerbit Deepublish Publisher, Yogyakarta.

Safko, Lon. 2010. The Social Media Bible: Tactics, Tools, and Strategies for Business Succes.Published by John Wiley & Sons, Inc., New Jersey.

Syafiie, I. K. 2006. Ilmu Administrasi Publik. Penerbit PT Rineka Cipta, Jakarta.

Syam, N. W. 2010. Filsafat Sebagai Akar Ilmu Komunikasi. Penerbit Simbiosa Rekatama Media, Bandung.

Published
2019-12-01
How to Cite
Anshar, M. (2019). Electronic Public Relation (E-PR): Strategi Mengelola Organisasi di Era Digital, 7(2). Retrieved from https://journal.uin-alauddin.ac.id/index.php/Komodifikasi/article/view/11327
Section
Vol.7 No.2 Desember 2019
Abstract viewed = 2656 times