STRATEGI PEDAGANG KAKI LIMA DALAM PEMENUHAN KEBUTUHAN KELUARGA DI JALAN MANURUKI 2 KELURAHAN MANGASA, KOTA MAKASSAR

Abstract

This study aims to determine (1) the active strategies used by street vendors in meeting family needs on Jalan Manuruki 2, Mangasa Village, Makassar City, (2) Passive strategies used by street vendors in dealing with income instability, (3) Network strategies used by street vendors in meeting family needs on Jalan Manuruki 2, Mangasa Village, Makassar City. This study uses a qualitative method with a descriptive approach. Informant selection using purposive sampling techniques, data was collected through observation, interviews and documentation, then data examination using source triangulation techniques. The results of the study show: (1) Active strategies include actualizing human resources by involving families in the business, verifying the business by adding types of merchandise and working part-time as online motorcycle taxis, buying and selling used motorbikes and farming (2) Passive strategies carried out by street vendors, namely minimizing expenses by reducing trading operational costs, saving by eating what is available, turning off water and electricity when not in use. (3) Network strategies are carried out by establishing social relationships and receiving assistance from the government. The three strategies are implemented in a complementary manner, as a form of rational action in the face of income uncertainty and ensuring the continuity of basic family needs. This research focuses not only on street vendors but also on the families of street vendors who engage in strategies using rational considerations aimed at meeting family needs such as food, education, housing, health care, and business capital.