Integration of using Fintech and social media for the Sustainability Halal Business in Pesantren

  • Nur Syamsu Jurusan Ekonomi Syariah FEBI UIN Dat0karama Palu
  • Syaakir Sofyan UIN Datokarama, Palu
  • Sitti Aisya UIN Datokarama, Palu
  • Muthmainnah MD Universitas Muhammadiyah Palu
Keywords: Halal business, Fintech, Social Media, Pesantren, sustainability


The urgency of Fintech and social media in halal business to realize Halal Value Chain (HVC) That support the addition of economic value for halal businesses including business activities at Islamic boarding schools in the Society 5.0 era. The purpose of this study is to analyze the optimization of the integration of the use of financial technology and social media in halal businesses managed by Islamic boarding schools to achieve the SDGs in the 5.0 era. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. The results of the study indicate the optimization of the integration of the use of fintech and social media in halal business activities in the form of recording transactions, analysis of financial reports, decision making, market mapping, product innovation, resilience, and building and maintaining business networks.


Abbas, J., Mahmood, S., Raza, M. A., Ali, G., Aman, J., Bano, S., & Nurunnabi, M. (2019). The Effects of Corporate Social Responsibility Practices and Environmental Factors Through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms. Sustainability (Switzerland), 11(12).
Al-Okaily, M., Al-Natour, A. R., Shihan, F., Al-Dmour, F., Alghazzawi, R., & Alsharairi, M. (2021). Sustainable FinTech Innovation Orientation: A Moderated Model. Sustainability, 13(24).
Alkhairaat. (2020). Dua Pesantren Alkhairaat Terima Bantuan Unit Usaha Dari Bank Indonesia.
Armanios, F., & Ergene, B. (2018). Halal Food; a History. United States of America: Oxford University Press.
Atsushi Deguchi, Chiaki Hirai, Hideyuki Matsuoka, T. N., & Kohei Oshima, Mitsuharu Tai, and S. T. (2020). Society 5.0.
Bughin, J., Chui, M., & Miller, A. (2018). Using Social Media For Competitive Business Outcomes: An Empirical Study Of Companies In China. Journal of Advances in Management Research, 15(2), 211–235.
Franco-Riquelme, J. N., & Rubalcaba, L. (2021). Innovation and sdgs through social media analysis: Messages from fintech firms. Journal of Open Innovation: Technology, Market, and Complexity, 7(3).
Fukuyama, M. (2018). Society 5.0: Aiming for a New Human-centered Society. Japan SPOTLIGHT, (August), 8–13.
Garcia-Morales, V. J., Martin-Rojas, R., & Lardon-Lopez, M. E. (2017). Influence of Social Media Technologies Oo Organizational Performance Through Knowledge and Innovation. Baltic Journal of Management, 13(3), 345–367.
Giglio, F. (2022). Fintech: A Literature Review. International Business Research, 15(1), 80–85.
Hinson, R., Lensink, R., & Mueller, A. (2019). Transforming agribusiness in developing countries: SDGs and the role of FinTech. Current Opinion in Environmental Sustainability, 41, 1–9.
Hoang, T. G., Nguyen, G. N. T., & Le, D. A. (2021). Developments in Financial Technologies for Achieving the Sustainable Development Goals (SDGs). (June), 1–19.
info pesantren. (2021). 15+ Pondok Pesantren Terbaik di Sulawesi Tengah (Sulteng) yang Menjadi Pilihan.
Khalid, M. M., Yakoob, M. A. Z., & (2016). Risk Analysis in the Halal Food Industry: An Exploratory Study. In M. Ab. Manan, Siti Khadihah; Abd. Rahman, Fadilah; Sahri (Ed.), Contemporary Issues and Development in the Global Halal Industry (pp. 67–79). Singapore: Springer Science+Business Media Singapore.
Khoa, B. T. (2020). The Antecedents of Relationship Marketing and Customer Loyalty: a Case of the Designed Fashion Product. Journal of Asian Finance, Economics and Business, 7(2), 195–204.
Kumari, A., & Devi, N. C. (2022). The Impact of Fintech and Blockchain Technologies on Banking and Financial Services. Technology Innovation Management Review, 12(1).
Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, Business Models, Investment Decisions, and Challenges. Business Horizons, 6(1), 35–46.
Leong, K., & Sung, A. (2018). FinTech (Financial Technology): What is It and How to Use Technologies to Create Business Value in FinTech Way? International Journal of Innovation, Management and Technology, 9(2), 74–78.
Mahfud, M., & Hairit, A. (2016). Pondok Pesantren Masa Depan (Studi Pola Manajemen PP. Nahdlatun Nasyiin Bungbaruh Kadur Pamekasan). Fikratuna, 4(2).
Mohd Noor, M. A., Rizki Moi, M., & Abdul Kader, R. (2016). The Efficiency of Halal Processed Food Industry in Malaysia. Global Journal Al-Thaqafah, 6(1), 37–46.
Mulyani, E. L., Rinandiyana, L. R., & Nurfahmi, A. (2018). Pemanfaatan Teknologi Informasi dalam Rangka Pengembangan SDM yang Unggul dan Berkualitas pada SMP IT Daarussalaam Tasikmalaya. Jurnal Bakti Masyarakat Indonesia, 1(1), 115–123.
Obsohonka, M., Fisch, C., & Boyd, R. (2017). Using Digital Footprints in Entrepreneurship Research: A Twitter-Based Personality Analysis of Superstar Entrepreneurs and Managers. J. Bus. Ventur. Insights, 8, 13–23.
Owens, J. (2013). Offering Digital Financial Services to Promote Financial Inclusion: Lessons We Learned. Innovations: Technology, Governance, Globalization, 8(1), 271–282.
Puspaningrum, A. (2020). Social Media Marketing and Brand Loyalty: The Role of Brand Trust. Journal of Asian Finance, Economics and Business, 7(12), 951–958.
Rana, N. P., Barnard, D. J., Baabdullah, A. M. A., & Rees, D. (2019). Exploring Barriers of M-Commerce Adoption in SMEs in the UK: Developing a Framework using ISM. International Journal of Information Management, 44, 141–153.
Rosmala, T., Nursyamsu, N., & Haekal, A. (2019). Pengelolaan Dana Wakaf oleh Alkhairaatdi Kota Palu. 1(1).
Schueffel, P. (2016). Taming the Beast: A Scientific Definition of Fintech. Journal of Innovation Management, 4(4), 32–54.
Shahidan, N. H., Latiff, A. S. A., & Wahab, S. A. (2021). Moving Towards Society 5.0: A Bibliometric and Visualization Analysis. International Conference on Society 5.0.
Shikoh, R., Riaz, M. N., & Chaudry, M. M. (2019). Global Halal Economy. In M. N. Riaz & M. M. Chaudry (Eds.), Handbook of Halal Food Production. Boca Raton: CRC Press.
Sullivan, Y. E., & Koh, C. E. (2017). Social Media Enablers and Inhibitors: Understanding their Relationships in a Social Networking Site Contex. International Journal of Information Managemen, 49, 170–189.
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of Social Media Marketing Capabilities and Their Contribution to Business Performance of Firms in Thailand. Journal of Asia Business Studies, 14(4), 441–461.
Widyawantoro, Sigid; Arsyad, Rafika; Fathoni, M. (2019). Halal Food Industry in Southeast Asia’s Muslim Majority Countries; A Reference for Non Muslim Countries. Intellectual Discourse, 27(Special Issue), 767–781.
Zeingin, Y., Naktiyok, S., Kaygin, E., Kavak, O., & Toplcuoglu, E. (2021). An Investigation upon Industry 4.0 and Society 5.0 within the Context of Sustainable Development Goals. Sustainability, 13(5).
How to Cite
Syamsu, N., Sofyan, S., Aisya, S., & MD, M. (2023). Integration of using Fintech and social media for the Sustainability Halal Business in Pesantren. Al-Mashrafiyah: Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 7(1), 51-61.
Abstract viewed = 155 times