PENDAMPINGAN KKN TEMATIK DALAM PENGUATAN FAKTOR PENDUKUNG DAN PENANGANAN FAKTOR PENGHAMBAT PADA UMKM FADKEY (OLEH-OLEH KHAS BENGKULU)

Authors

  • Selvina Dwi Candra Perbankan Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Indonesia
  • Marisa Syuratul Makiya Perbankan Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Indonesia
  • Wiwik Puji Astuti Perbankan Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Indonesia
  • Ronaldo Perbankan Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Indonesia
  • Desi Isnaini Perbankan Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Indonesia

DOI:

https://doi.org/10.24252/iqtishaduna.v7i4.68187

Abstract

Abstrak

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat dan mendukung pertumbuhan ekonomi daerah. UMKM Fadkey merupakan usaha yang bergerak di bidang produksi makanan dan oleh-oleh khas Bengkulu seperti bay tat, anak tat, keripik bawang, peyek, dan cookies. Kegiatan pengabdian ini bertujuan mengidentifikasi faktor pendukung dan penghambat dalam pemberdayaan UMKM Fadkey melalui program Kuliah Kerja Nyata (KKN). Metode yang digunakan adalah pendekatan Asset Based Community Development (ABCD) dengan jenis pengabdian deskriptif kualitatif melalui observasi, dokumentasi, dan pendampingan langsung. Hasil menunjukkan bahwa faktor pendukung meliputi kualitas produk, cita rasa khas, dukungan keluarga, dan potensi pasar. Faktor penghambat meliputi keterbatasan alat produksi, tenaga kerja, serta belum optimalnya pemasaran digital. Pendampingan KKN dilakukan melalui pembuatan akun media sosial, konten promosi, edukasi digital marketing, dan pengemasan produk. Kegiatan ini membantu meningkatkan pemasaran dan daya saing UMKM Fadkey.

Kata Kunci: Faktor Penghambat, Faktor Pendukung, Pemberdayaan, Usaha Mikro Kecil dan Menengah (UMKM).

 

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving community welfare and supporting regional economic growth. UMKM Fadkey is a business producing traditional Bengkulu food and souvenirs such as bay tat, anak tat, onion crackers, peyek, and cookies. This community service activity aims to identify supporting and inhibiting factors in empowering UMKM Fadkey through the Community Service Program (KKN). The method used was the Asset Based Community Development (ABCD) approach with descriptive qualitative methods through observation, documentation, and direct assistance. The results showed that supporting factors include product quality, local taste, family support, and market potential. Inhibiting factors include limited production equipment, labor shortages, and underutilization of digital marketing. The KKN program provided assistance through social media creation, promotional content, digital marketing education, and product packaging. This activity helped improve marketing and business competitiveness.

Keywords: Empowerment, Inhibiting Factors, Micro, Small, and Medium Enterprises (MSMEs).

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Published

2026-05-29

Issue

Vol. 7 No. 4 (2026): Juli

Section

Volume 7 Nomor 4 Juli 2026

License

Copyright (c) 2026 Selvina Dwi Candra, Marisa Syuratul Makiya, Wiwik Puji Astuti, Ronaldo, Desi Isnaini

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