PERAN APLIKASI KITABISA.COM SEBAGAI PLATFORM DIGITAL DALAM MENDORONG KESADARAN BERSEDEKAH DI KALANGAN GENERASI Z (STUDI DALAM PERSPEKTIF EKONOMI ISLAM)
DOI:
https://doi.org/10.24252/iqtishaduna.v7i2.62230Abstract
Abstrak
Penelitian ini bertujuan untuk mengetahui peran aplikasi Kitabisa.com dalam mendorong kesadaran bersedekah di kalangan Generasi Z serta meninjau kesesuaiannya dengan prinsip ekonomi Islam. Penelitian menggunakan metode kualitatif deskriptif dengan teknik purposive sampling. Data diperoleh dari wawancara semi-terstruktur terhadap 10 responden Generasi Z di Kota Jambi yang pernah menggunakan aplikasi Kitabisa.com, serta data sekunder dari jrnal dan dokumentasi. Hasil penelitian menunjukkan bahwa faktor kemudahan, keamanan, kepercayaan, akuntabilitas, serta religiusitas menjadi pendorong utama Generasi Z dalam bersedekah melalui Kitabisa.com. Dari perspektif ekonomi Islam, praktik ini sesuai dengan prinsip kejelasan objek (ma’qud ‘alaih), amanah, transparansi, dan maqashid syariah yang mencakup hifdz al-din, hifdz al-nafs, dan hifdz al-mal. Dengan demikian, Kitabisa.com tidak hanya berfungsi sebagai platform filantropi digital, tetapi juga sebagai sarana edukasi sosial dan religius yang mampu menumbuhkan kesadaran sedekah di kalangan Generasi Z sesuai dengan nilai-nilai Islam.
Kata kunci: Generasi Z, Sedekah, Kitabisa.com, Ekonomi Islam
Abstract
This study aims to examine the role of Kitabisa.com in raising awareness of sadaqah among Generation Z and to assess its compliance with Islamic economic principles. This research applies a qualitative descriptive method with purposive sampling. Data were collected through semi-structured interviews with 10 Generation Z respondents in Jambi City who had used Kitabisa.com, supported by secondary data from journals and documentation. The findings reveal that convenience, security, trust, accountability, and religiosity are the main factors driving Generation Z to give through Kitabisa.com. From an Islamic economic perspective, this practice aligns with the principles of object clarity (ma’qud ‘alaih), trustworthiness (amanah), transparency, and maqashid shariah, which include hifdz al-din, hifdz al-nafs, and hifdz al-mal. Thus, Kitabisa.com functions not only as a digital philanthropy platform but also as a medium of social and religious education that fosters sadaqah awareness among Generation Z in accordance with Islamic values.
Keywords: Generation Z, Sadaqah, Kitabisa.com, Islamic Economics
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Copyright (c) 2025 Syindi Putriana Dwi Febri Rohmah, Nurida Isnaeni, Paulina Lubis
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