PRINSIP JUAL BELI YANG ADIL MENURUT AL-QUR’AN (SOLUSI ETIS ATAS MANIPULASI TRANSAKSI DIGITAL DI ERA MARKETPLACE)

Abstract

Abstrak

Transaksi jual beli di era digital mengalami transformasi pesat seiring maraknya platform marketplace seperti Shopee, Tokopedia, dan TikTok Shop. Namun, dibalik kemudahan tersebut, praktik manipulatif seperti ulasan palsu, harga semu, dan penipuan COD semakin mengkhawatirkan. Fenomena ini menunjukkan krisis etika yang bertentangan dengan prinsip keadilan dalam jual beli menurut Al-Qur’an. Artikel ini bertujuan mengungkap prinsip jual beli yang adil berdasarkan ayat-ayat muhkam (QS Al-Baqarah:275; QS Al-Maidah:1) dan merumuskan solusi etis berbasis nilai Qur’ani untuk mengatasi manipulasi transaksi digital. Penelitian ini menggunakan metode library research dengan pendekatan tafsir tematik (maudhu’i) dan analisis normatif-kritis. Hasil kajian menunjukkan bahwa Al-Qur’an menekankan tiga pilar utama: kejujuran (shidq), keadilan (‘adl), dan amanah yang dapat dioperasionalkan sebagai kerangka etika dalam desain platform digital. Artikel ini memberikan kontribusi orisinal dengan menjembatani teks suci dan tantangan ekonomi kontemporer, sekaligus mengisi celah penelitian sebelumnya yang cenderung normatif dan tidak responsif terhadap realitas digital.

Kata Kunci: Al-Qur’an, Etika, Keadilan, Marketplace, Transaksi

Abstract

Buying and selling transactions in the digital era have undergone rapid transformation along with the rise of marketplace platforms such as Shopee, Tokopedia, and TikTok Shop. However, behind this convenience, manipulative practices such as fake reviews, pseudo-pricing, and COD scams are increasingly worrying. This phenomenon shows an ethical crisis that is contrary to the principle of justice in buying and selling according to the Qur'an. This article aims to reveal the principle of fair buying and selling based on the verses of muhkam (QS Al-Baqarah:275; QS Al-Maidah:1) and formulate ethical solutions based on Qur'anic values to overcome the manipulation of digital transactions. This study uses the library research method with a thematic interpretation approach (maudhu'i) and normative-critical analysis. The results of the study show that the Qur'an emphasizes three main pillars: honesty (shidq), justice ('adl), and trust that can be operated as an ethical framework in the design of digital platforms. This article makes an original contribution by bridging sacred texts and contemporary economic challenges, while filling in the gaps of previous research that tended to be normative and unresponsive to digital reality..

Keywords: Al-Qur'an, Ethics, Justice, Marketplace, Transactions.