AKTIVITAS FANS DALAM MENSUPPORT JUAL BELI ALBUM DAN MERCHANDISE K-POP PERSPEKTIF HUKUM ISLAM (STUDI KASUS ARMY BUKITTINGGI)

Abstract

Abstrak

Maraknya budaya populer Korea (K-pop) yang melahirkan komunitas fandom yang sangat aktif, termasuk di Kota Bukittinggi yaitu, ARMY Bukittinggi. Di tengah maraknya muncul tren konsumsi baru dikalangan penggemar, yaitu aktivitas mensupport idola melalui pembelian album dan merchandise secara kolektif, seringkali tanpa mempertimbangkan nilai manfaat dan keseimbangan finansial. Fenomena ini menimbulkan pertanyaan mengenai pola konsumsi yang terbentuk, serta bagaimana aktivitas fans dalam mensupport jual beli album dan merchandise k-pop ditinjau dari perspektif hukum Islam terhadap hal ini. Penelitian ini merupakan penelitian lapangan (field reserch) dengan pendekatan kualitatif dengan analisis deskriptif, teknik penggumpulan data melalui wawancara langsung di lapangan dan observasi. Informan terdiri dari anggota komunitas ARMY Bukittinggi. Berdasarkan hasil penelitian dan analisis yang dilakukan ditemukan bahwa pertama, memang benar aktivitas fans yang dilakukan komunit   as ARMY Bukittinggi dengan bentuk dukungan nyata melalui pembelian album dan merchandise k-pop dengan sistem pre-order melalui grup order (GO), seller lokal, shopee. Kedua, menurut perspektif hukum Islam akan menguatkan kembali mengenai ketidak sesuaian aktivitas fans dalam mensupport jual beli album dan merchandise k-pop yaitu adanya unsur israf (berlebih-lebihan) dan tabdzir (pemborosan).

Kata Kunci: Aktivitas Fans, K-pop. Jual Beli, Album, Merchandise, Perpektif Hukum Islam

Abstract

The rise of Korean popular culture (K-pop) has given birth to a very active fandom community, including in Bukittinggi City, namely, ARMY Bukittinggi. In the midst of the rise, a new consumption trend has emerged among fans, namely the activity of supporting idols through collective purchases of albums and merchandise, often without considering the value of benefits and financial balance. This phenomenon raises questions about the consumption patterns that are formed, and how fans' activities in supporting the sale and purchase of K-pop albums and merchandise are reviewed from the perspective of Islamic law on this matter. This research is a field research with a qualitative approach with descriptive analysis, data collection techniques through direct interviews in the field and observation. Informants consist of members of the ARMY Bukittinggi community. Based on the results of the research and analysis carried out, it was found that first, it is true that the fan activities carried out by the ARMY Bukittinggi community are in the form of real support through the purchase of K-pop albums and merchandise with a pre-order system through group orders (GO), local sellers, shopee. Second, from an Islamic legal perspective, it will reinforce the inappropriateness of fan activities in supporting the buying and selling of K-pop albums and merchandise, namely the elements of israf (excessiveness) and tabdzir (wastefulness).

Keywords: Fan Aktivities, K-pop, Buy and Sell, Album, Merchandise, Islamic Legal Perspective