PENGEMBANGAN UMKM KREATIF MELALUI INOVASI ES KRIM SEHAT DAN PEMASARAN DIGITAL BERBASIS BUAH LOKAL DI SMK AGRIBISNIS DANGAU DATUK KOTA BENGKULU

Authors

  • Nur Hidayah UIN Fatmawati Sukarno Bengkulu
  • Melisa Nuraini Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Refaldo Saputra Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Menzen Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Eka Sri Wahyuni Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.24252/iqtishaduna.v7i4.74018

Abstract

Abstrak

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat melalui penciptaan lapangan kerja, peningkatan pendapatan, dan pengembangan potensi lokal. Penelitian ini bertujuan untuk mengembangkan UMKM kreatif melalui inovasi es krim sehat berbasis buah lokal dan pemasaran digital di SMK Agribisnis Dangau Datuk Kota Bengkulu. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan pelatihan dan pendampingan. Kegiatan dilakukan melalui observasi, sosialisasi, pelatihan produksi es krim sehat, pelatihan pemasaran digital, serta pendampingan dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mampu mengolah buah lokal menjadi produk es krim sehat yang memiliki nilai tambah dan daya jual lebih tinggi. Selain itu, peserta juga memahami penggunaan media sosial sebagai sarana promosi produk UMKM. Kegiatan ini memberikan dampak positif dalam meningkatkan keterampilan peserta, menambah nilai ekonomis buah lokal, serta mendukung pengembangan UMKM kreatif yang inovatif dan berdaya saing.

Kata Kunci: Buah Lokal, Es Krim Sehat, Pemasaran Digital, UMKM.

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving the community’s economy through job creation, income enhancement, and local potential development. This study aims to develop creative MSMEs through healthy ice cream innovation based on local fruits and digital marketing at SMK Agribisnis Dangau Datuk Bengkulu City. The research method used is descriptive with training and mentoring approaches. The activities were carried out through observation, socialization, healthy ice cream production training, digital marketing training, and mentoring and evaluation. The results showed that participants were able to process local fruits into healthy ice cream products with higher economic value and selling power. In addition, participants also understood the use of social media as a promotional medium for MSME products. This activity had a positive impact on improving participants’ skills, increasing the economic value of local fruits, and supporting the development of innovative and competitive creative MSMEs.

Keywords: Digital Marketing, Healthy Ice Cream, Local Fruits, Msmes.

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Published

2026-10-28

Issue

Vol. 7 No. 4 (2026): Juli

Section

Volume 7 Nomor 4 Juli 2026

License

Copyright (c) 2026 Nur Hidayah, Melisa Nuraini, Refaldo Saputra, Menzen, Eka Sri Wahyuni

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