PRODUK HALAL SEBAGAI KEUNGGULAN KOMPETITIF: PERAN SUMBER DAYA MANUSIA DAN KEPEMIMPINAN TRANSFORMASIONAL HIJAUDALAM KEBERLANJUTAN INDUSTRI HALAL
DOI:
https://doi.org/10.24252/iqtishaduna.v7i2.59901Abstrak
Abstrak
Industri halal telah berkembang menjadi salah satu sektor strategis dalam ekonomi global. Produk halal tidak hanya mencerminkan kepatuhan terhadap prinsip syariah, tetapi juga menjadi simbol kualitas, keberlanjutan, dan etika bisnis. Artikel ini membahas bagaimana produk halal menjadi keunggulan kompetitif di pasar global melalui penguatan sumber daya manusia (SDM) dan penerapan kepemimpinan transformasional hijau. Kajian ini menggunakan pendekatan kualitatif-deskriptif berbasis studi literatur terkini. Hasil menunjukkan bahwa kompetensi SDM dalam manajemen halal dan inovasi, serta peran pemimpin berorientasi lingkungan, menjadi faktor penting dalam meningkatkan daya saing industri halal secara berkelanjutan.
Kata Kunci: Produk halal, keunggulan kompetitif, sumber daya manusia, kepemimpinan hijau, industri halal
Abstract
The halal industry has developed into one of the strategic sectors in the global economy. Halal products not only reflect compliance with sharia principles, but also symbolize quality, sustainability, and business ethics. This article discusses how halal products become a competitive advantage in the global market through strengthening human resources (HR) and implementing green transformational leadership. This study uses a qualitative-descriptive approach based on recent literature studies. The results show that HR competencies in halal management and innovation, as well as the role of environmentally oriented leaders, are important factors in improving the competitiveness of the halal industry in a sustainable manner.
Keywords: Halal products, competitive advantage, human resources, green leadership, halal industry
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