PENGARUH PENILAIAN PRODUK,SISTEM PEMBAYARAN CASH ON DELIVERY DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PRODUK ONLINE DI TIKTOK SHOP PADA KALANGAN MAHASISWA DALAM PERSPEKTIF EKONOMI ISLAM

Abstrak

This research aims to determine and analyze the influence of independent variables on the dependent variable. The method used in this research is quantitative. The sample consists of 96 students from the Faculty of Economics and Islamic Business at UIN Sulthan Thaha Saifuddin Jambi. The results show that Product Assessment (X1) has no significant effect on Purchase Intention (Y) with a T-count value of 0.956 < T-table 1.661 and a Sig value of 0.342 > 0.05, meaning Ho is accepted and Ha is rejected. The COD Payment System (X2) has a significant influence on Purchase Intention (Y) with a T-count value of 4.009 > T-table 1.661 and a Sig value of 0.000 < 0.05, meaning Ho is rejected and Ha is accepted. Consumer Trust (X3) has a significant influence on Purchase Intention (Y) with a T-count value of 5.529 > T-table 1.661 and a Sig value of 0.000 < 0.05, meaning Ha is accepted and Ho is rejected. Simultaneously, (X1), (X2), and (X3) significantly influence (Y) with a Sig value of 0.000 < 0.005 and an F-count value > F-table 123.639 > 2.704