ANALISIS PENETAPAN HARGA PRODUK PADA CAFE MODERN BANDA ACEH MENGGUNAKAN TEORI AL-TSAMAN AL-MITSL
DOI:
https://doi.org/10.24252/iqtishaduna.v7i3.67395Abstrak
Abstrak
Pada penelitian ini bertujuan untuk menganalisis bagaimana penetapan harga sebuah produk pada cafe shop Banda Aceh menggunakan teori Al-Tsaman Al-Mitsl dalam perspektif hukum ekonomi syariah. Penelitian ini menggunakan metode kualitatif yang pengumpulan data dilakukan melalui wawancara dan pengisian kuesioner kepada pemilik cafe shop Banda Aceh. Dari hasil yang telah dikumpulkan menunjukkan bahwa sembilan cafe shop Banda Aceh menghitung harga pokok produksi pada awal penetapan harga, namun terdapat cafe shop yang perhitungan harga pokok produksinya belum merata dan adil. Penetapan harga sebuah produk juga berfokus kepada perhitungan subsidi silang dan add cost (penambahan harga). Meskipun demikian, penetapan harga pada sebuah produk cafe shop Banda Aceh ditemukan sebagian kecil belum mencapai prinsip keadilan (Al-Adl) dan harga yang telah ditetapkan oleh pemilik cafe shop Banda Aceh masih harus dipertimbangkan, karena pelanggan merasa harga tersebut terlalu tinggi dan tidak sesuai dengan harga pasar yang beredar.
Kata Kunci: Al-Tsaman Al-Mitsl, Cafe Shop, Penetapan Harga.
Abstract
This study aims to analyze how the pricing of a product in a cafe shop in Banda Aceh uses the theory of Al-Tsaman Al-Mitsl in the perspective of Islamic economic law. This study uses a qualitative method where data collection is carried out through interviews and questionnaires to cafe shop owners in Banda Aceh. The results that have been collected indicate that all cafe shop owners in Banda Aceh calculate the cost of production at the beginning of pricing, but there are cafe shops whose calculation of the cost of production is not even and fair. The pricing of a product also focuses on the calculation of cross-subsidies and add costs (price additions). However, the pricing of a cafe shop product in Banda Aceh was found to have not achieved the principle of justice (Al-Adl) and the price set by the cafe shop owners in Banda Aceh still needs to be considered, because customers feel the price is too high and does not match the circulating market price.
Key Word: Al-Tsaman Al-Mitsl, Cafe Shop, Pricing.
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