MANAJEMEN STRATEGI ISLAM DI ERA TRANSFORMASI DIGITAL: STRATEGI MEMBANGUN KEUNGGULAN KOMPETITIF BERKELANJUTAN

Abstrak

Abstrak

Transformasi digital telah mengubah pola persaingan organisasi modern dan memunculkan berbagai persoalan seperti krisis etika digital, eksploitasi data, serta menurunnya trust publik terhadap organisasi. Kondisi tersebut menunjukkan bahwa strategic management konvensional belum sepenuhnya mampu menjawab tantangan transformasi digital karena masih berorientasi pada efisiensi dan profitabilitas. Penelitian ini bertujuan menganalisis peran manajemen strategi Islam dalam membangun sustainable competitive advantage organisasi syariah di era transformasi digital. Penelitian menggunakan pendekatan kualitatif dengan metode library research melalui kajian literatur, jurnal ilmiah, buku, dan laporan yang relevan. Hasil penelitian menunjukkan bahwa nilai-nilai Islam seperti amanah, ihsan, integritas, dan tanggung jawab sosial dapat menjadi strategic organizational capability yang memperkuat digital trust, legitimasi organisasi, dan keberlanjutan organisasi. Penelitian ini menghasilkan konsep Islamic Digital Strategic Management sebagai model konseptual yang mengintegrasikan digital capability, innovation strategy, dan Islamic ethical governance dalam membangun sustainable competitive advantage organisasi syariah di era digital. Penelitian selanjutnya disarankan menguji model konseptual tersebut secara empiris.

Kata Kunci: digital capability, Islamic ethical governance, manajemen strategi Islam, sustainable competitive advantage, transformasi digital.

Abstract

Digital transformation has changed the competitive structure of modern organizations and created challenges such as digital ethical crises, data exploitation, and declining public trust in organizations. These conditions indicate that conventional strategic management has not fully addressed the complexity of digital transformation because it remains focused on efficiency and profitability. This study aims to analyze the role of Islamic strategic management in building sustainable competitive advantage for sharia organizations in the digital transformation era. This research uses a qualitative approach with a library research method through the analysis of relevant literature, scientific journals, books, and reports. The findings show that Islamic values such as amanah, ihsan, integrity, and social responsibility can function as strategic organizational capabilities that strengthen digital trust, organizational legitimacy, and organizational sustainability. This study proposes the concept of Islamic Digital Strategic Management as a conceptual model integrating digital capability, innovation strategy, and Islamic ethical governance to build sustainable competitive advantage for sharia organizations in the digital era. Future studies are recommended to empirically examine the proposed conceptual model.

Keywords: digital capability, digital transformation, Islamic ethical governance, Islamic strategic management, sustainable competitive advantage.