ANALISIS PERAN ETIKA BISNIS DALAM MEMBANGUN KEPERCAYAAN PELANGGAN DI METAMORFOSA CAFE

Penulis

  • Abdul Aziz Institut Ummul Quro Al-Islami, Bogor, Indonesia
  • Muhammad Alfi Alhubbufillah Institut Ummul Quro Al-Islami, Bogor, Indonesia
  • Muhammad Bilal Atthallah Institut Ummul Quro Al-Islami, Bogor, Indonesia
  • Bala Dewi Maha Putri Institut Ummul Quro Al-Islami, Bogor, Indonesia
  • Muhammad Ibnu Hafidz Institut Ummul Quro Al-Islami, Bogor, Indonesia

DOI:

https://doi.org/10.24252/iqtishaduna.v7i4.70898

Abstrak

Abstrak

Penelitian ini bertujuan untuk mengkaji peran etika bisnis dalam proses pembentukan kepercayaan pelanggan di Metamorfosa Cafe. Penelitian menerapkan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dan observasi langsung terhadap pihak pengelola serta pelanggan cafe. Fokus kajian diarahkan pada implementasi etika bisnis, yang mencakup kejujuran dalam setiap transaksi, mutu pelayanan yang diberikan, transparansi informasi harga, serta bentuk tanggung jawab pelaku usaha terhadap pelanggan. Temuan penelitian menunjukkan bahwa penerapan etika bisnis secara berkelanjutan berkontribusi signifikan dalam membangun kepercayaan pelanggan. Kepercayaan tersebut tercermin melalui tingkat kepuasan pelanggan, kecenderungan untuk melakukan kunjungan ulang, dan kesediaan pelanggan merekomendasikan cafe kepada pihak lain. Hasil penelitian ini menegaskan bahwa etika bisnis tidak hanya berfungsi sebagai pedoman normatif, tetapi juga memiliki peran strategis dalam menjaga keberlanjutan usaha pada sektor kuliner.

Kata Kunci: Etika bisnis, Kepercayaan pelanggan, Pelayanan, Usaha kuliner, Studi kualitatif

 

Abstract

This study examines the role of business ethics in the development of customer trust at Metamorfosa Cafe. A qualitative research design is applied, with data collected through in-depth interviews and direct observations involving both the cafe management and customers. The analysis emphasizes key ethical practices, including honesty in business transactions, service quality, transparency in pricing, and the responsibility of the business toward its customers. The findings reveal that the consistent implementation of ethical principles contributes substantially to the formation of customer trust. This trust is manifested in customer satisfaction, repeat visit intentions, and customers’ willingness to recommend the cafe to others. The study demonstrates that business ethics serve not merely as normative guidelines, but also as a strategic element in supporting business sustainability within the culinary industry.

Keywords: Business ethics, Customer trust, Service quality, Culinary business, Qualitative study

 

Unduhan

Diterbitkan

2026-07-22

Terbitan

Vol 7 No 3 (2026): April

Bagian

Volume 7 Nomor 3 April 2026

Lisensi

Hak Cipta (c) 2026 Muhammad Bilal Atthallah, Muhammad Alfi Alhubbufillah, Muhammad Bilal Atthallah, Bala Dewi Maha Putri, Muhammad Ibnu Hafidz

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