POWER AND IMPOLITENESS IN THE DEVIL WEARS PRADA MOVIE

Ayu Ratri, Priyatno Ardi

Abstract


This research examines the types of impoliteness strategies and the purposes of the exercise of power through impolite language in the movie The Devil Wears Prada. This study focuses on two characters, namely Miranda and Emily, who have power relationship in their workplace. The researchers employed qualitative content analysis method. The findings suggest that Miranda used all types of impoliteness strategies. Meanwhile, Emily only used bald on record impoliteness, positive impoliteness, negative impoliteness, and sarcasm or mock politeness. The purposes of Miranda’s exercise of power were to appear as superior, get authority over actions, dominate in a conversation, and to reactivate the power. At the same time, the purposes of Emily’s exercise of power were to appear as superior, to get authority over actions, to emphasize the power hierarchy, and to reactivate the power.

Keywords: impoliteness strategies, power, The Devil Wears Prada movie

ABSTRAK

Penelitian ini membahas jenis strategi ketidaksantunan dan tujuan penggunaan kekuasaan melalui bahasa yang tidak santun dalam film The Devil Wears Prada. Fokus penelitian ini pada dua karakter, yaitu Miranda dan Emily, yang memiliki hubungan kekuasaan di tempat kerja mereka. Analisis konten digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa Miranda menggunakan semua jenis strategi ketidaksantunan. Sementara itu, Emily hanya menggunakan ketidaksantunan secara langsung (bald on record impoliteness), ketidaksantunan positif (positive impoliteness), ketidaksantunan negatif (negative impoliteness), dan sarkasme atau kesantunan semu (sarcasm or mock politeness). Tujuan Miranda menggunakan kekuasaanya adalah untuk tampil superior, mendapatkan otoritas atas tindakan, mendominasi percakapan, dan untuk mengaktifkan kembali kekuaasaan. Tujuan Emily menggunakan kekuasaannya adalah untuk tampil superior, untuk mendapatkan otoritas atas tindakan, untuk menekankan hierarki kekuasaan, dan untuk mengaktifkan kembali kekuasaan.

Kata Kunci: strategi ketidaksantunan, kekuasaan, film The Devil Wears Prada

 


Keywords


impoliteness strategies, power, The Devil Wears Prada movie

Full Text:

PDF

References


Alvin, A. Z. (2015). Language impoliteness and power in classroom interaction at SMK Swasta PAB (Persatuan Amal Bakti) Lubukpakam. (Unpublished Master's Thesis). State University of Medan, Medan, Indonesia. Retrieved from: http://digilib.unimed.ac.id/14740/

Ary, D., Jacobs, L. C., Sorensen, C., & Razavieh, A. (2010). Introduction to research in education (8th ed.). Belmont: Wadsworth Cengage Learning.

Aryani, A.N. (2015). Conversational styles and misunderstanding in cross-sex conversations in He’s Just Not That into You movie. LLT Journal: A Journal on Language and Language Teaching, 19(1), 1-11. https://doi.org/10.24071/llt.2016.190101.

Beebe, L. (1995). Polite fictions: Instrumental rudeness as pragmatic competence. In J. E. Alatis, C. A. Straehle, B. Gallenberger, & R. Maggie, Linguistics and the education of language teachers: Ethnolinguistic, psycholinguistic and sociolinguistic aspects (pp. 154-168). Georgetown: Georgetown University Press.

Bousfield, D. (2008a). Impoliteness in interaction. Amsterdam: John Benjamins Publishing Company.

Bousfield, D. (2008b). Impoliteness in the struggle for power. In D. Bousfield, &. M. Locher, Impoliteness in Language (pp. 127 - 153). Berlin: Mouton de Gruyter.

Bousfield, D., & Locher, M. A. (2008). Impoliteness in language. Berlin: Mouto de Gruyter.

Bram, B., & Putra, P.K. (2019). Swear words used by Jordan Belfort in The Wolf of Wall Street movie. SKASE Journal of Theoretical Linguistics, 16(2), 135-145. http://www.skase.sk/Volumes/JTL40/pdf_doc/07.

Brown, P., & Levinson, S. (1987). Politeness: Some universals in language usage. Cambridge: Cambridge University Press.

Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five approaches (3rd ed.). Thousand Oaks, CA: SAGE.

Culpeper, J. (1996). Towards an anatomy of impoliteness. Journal of Pragmatics, 25, 349-367.

Culpeper, J. (2005). Impoliteness and entertainment in the television quiz show: The Weakest Link. Journal of Politeness Research, 1, 35-72.

Culpeper, J. (2008). Reflections on impoliteness, relational work and power. In D. Bousfield, & a. M. Locher, Impoliteness in language: Studies on its interplay with power in theory and practice (pp. 17-44). New York: Mouton de Gruyter.

Culpeper, J. (2010). Conventionalised impoliteness formulae. Journal of Pragmatics, 42, 3232–3245.

Culpeper, J., Bousfield, D., & Wichmann, A. (2003). Impoliteness revisited: With special reference to dynamic and prosodic aspects. Journal of Pragmatics, 35, 1545 - 1579.

Holmes, J. (2013). An introduction to sociolinguistics (2nd ed.). New York: Pearson Education Limited.

Kádár, D. Z., & Haugh, &. M. (2013). Understanding politeness. New York: Cambridge University Press.

Kienpointer, M. (2008). Impoliteness and emotional arguments. Journal of Politeness Research, 4(2), 243-265.

Krippendorff, K. (2004). Content analysis: An introduction to its methodology (2nd ed.). Thousand Oaks: SAGE Publications, Inc.

Kristiano, J.T., & Ardi, P. (2018). Swear words in Bad Boys II: A semantic analysis. LLT Journal: A Journal on Language and Language Teaching, 21(2), 191-198. https://doi.org/10.24071/llt.2018.210208.

Mirhosseini, M., Mardanshahi, M., & Dowlatabadi, H. (2017). Impoliteness strategies based on Culpeper’s model: An analysis of gender differences between two characters in the movie Mother. Journal of Applied Linguistics and Language Research, 4(3), 221-238.

Spiker, J. (2012). Gender and power in the Devil Wears Prada. International Journal of Business, Humanities and Technology, 2(3), 16-26.

Waget, A. (2015). Violations of Grice`s maxims in The Prince and the Pauper movie. LLT Journal: A Journal on Language and Language Teaching, 18(1), 1-10. https://doi.org/10.24071/llt.2015.180101.




DOI: https://doi.org/10.24252/elite.v6i1a3

Elite English and Literature Journal is indexed by

   

Creative Commons License
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

ISSN Print: 2355-0821 ISSN Online: 2580-5215

Jln. H. M. Yasin Limpo No. 36 Romangpolong, Samata, Kabupaten Gowa, Sulawesi Selatan
Email: elitejournal@uin-alauddin.ac.id