Melania Rahadiyanti, Astrid Kusumowidagdo, Dyah Kusuma Wardhani, Thomas Stefanus Kaihatu, Ida Ayu Indira Swari


Abstrak_ Kawasan Pasar Ubud telah menjadi daya tarik tersendiri sebagai tujuan wisata di Bali. Penelitian ini ingin menelaah lebih jauh persepsi pengunjung terhadap service-scape di kawasan wisata Pasar Ubud. Adapun penelitian eksploratif ini merupakan penelitian kualitatif dengan metode studi kasus. Metode pengumpulan data menggunakan interview mendalam, observasi dan dokumentasi. Objek penelitian yaitu Pasar Ubud dan koridor Jalan Karna yang berada di kawasan yang berdekatan. Pada kawasan Pasar Ubud, hasil penelitian menunjukkan faktor fisik yang berpengaruh pada sense of place-nya yaitu arsitektur, kawasan, barang dagangan, vocal point, dan area berdagang dengan mobil bak terbuka. Sedangkan faktor sosialnya berupa histori, simbol pohon beringin, karakter pedagang dan pengunjung, serta aktivitas perdagangan dan transisi. Pada kawasan Jalan Karna, faktor fisik pembentuk sense of place-nya yaitu arsitektur, kawasan, urban interior, barang dagangan, dan vocal point. Sedangkan faktor sosialnya yaitu memori dan karakter pedagang serta pengunjung.

Kata kunci : Faktor Fisik; Faktor Sosial; Jalan Karna; Pasar Ubud; Sense of Place.


Abstract_ The Ubud Market area has become the main attraction as a tourist destination in Bali. This study wants to examine further the perception of visitors to service-scape in the tourist area of Ubud Market. The exploratory research is a qualitative study with a case study method. Methods of collecting data using in-depth interviews, observation, and documentation. The research objects are the Ubud Market and the Jalan Karna corridor in the adjacent area. In the Ubud Market area, the results of the study show that physical factors that influence the sense of place, namely architecture, area, merchandise, focal points, and areas of trading with pickup trucks. While the social factors are history, the symbol of the banyan tree, the character of traders and visitors, and trade and transition activities.

Keywords:  Physical Factors; Social Factors; Karna Street; Ubud Market; Sense of Place.


Physical Factors; Social Factors; Karna Street; Ubud Market; Sense of Place.


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