READING BEYOND THE STROKES: A SEMIOTIC ANALYSIS OF EDITORIAL CARTOONS ON A CAMPUS NEWSPAPER OF A HIGHER EDUCATION INSTITUTION IN THE PHILIPPINES

Abstract

Editorial cartoons have an unchallenged history as a unique and important artefact in both political and cultural discourses. In journalism, they offer varied insights and may eventually alter beliefs and opinions, influence politics, trigger discussions, and give life to ideas. This paper investigates the signs and meanings of editorial cartoons published in a campus newspaper of a tertiary school in the Philippines. It anchors on Chandler’s semiotic concepts in analyzing the editorial cartoons that incorporate both the Saussurean dyadic concept of signs, signifier and signified, and the Peircean triadic concept of signs as symbolic indexical, and iconic. It also considers Leymore’s idea of the figure and ground, which identifies the primary, secondary, and tertiary signifiers based on their importance or impact on editorial cartoons. Analysis shows that editorial cartoons contain all types of signifiers, primary, secondary, and tertiary, which work together to effectively convey the intended meanings to its target readers. These signifiers also possess certain characteristics as being symbolic, indexical, and iconic and they blend together to enrich the editorial cartoons’ intended meanings. Furthermore, these editorial cartoons illustrate the newspaper’s perceptions as well as its stand on various issues and concerns relating or affecting the students and the whole academic community. Although these editorial cartoons are only published in the campus newspaper, they do not only deal with important local issues and concerns but in the national and global spheres as well.

Downloads

Download data is not yet available.

Author Biography

Benjamin Baguio Mangila, Josefina H. Cerilles State College

School of Teacher Education

Assistant Professor 

References

Batnag, O. (1990). Editorial cartoons and public opinion. Undergraduate thesis, University of the Philippines Diliman, Quezon City.

Billoso, N. (1991). The Cory government as portrayed in editorial cartoons. Undergraduate thesis, University of the Philippines, Diliman, Quezon City.

Campos, J. C. (1986). A comparative analysis of the editorial cartoons of the Bulletin Today. Undergraduate thesis, University of the Philippines, Diliman, Quezon City.

Casimiro, M. C. (1988). The editorial cartoon as history. Undergraduate thesis, University of the Philippines, Diliman, Quezon City.

Chandler, D. (2011). Semiotics for beginners. 13 October 2017. http://www.aber.ac.uk/media/Documents/S4B/semiotic.html.

College Journal. The official student publication of JHCSC-Dumingag campus. 2011-2017. J.H. Cerilles State College, Dumingag, Zamboanga del Sur.

Cruz, A. C. (1969). Editorial cartoons ’69: Selections from the Manila Press. Manila: The National Library.

De Saussure, F. (1965). Course in general linguistics. Illinois: Open Court Publishing.

Edwards, J. L. (2007). Media history and marginalized form: The editorial cartoon profession considered. Review of Communication 7(1), 127-130.

Hoff, S. (1966). Political cartooning: The art of cartooning. New York, USA: Stravon Educational Press.

Ladrido, R. C. (1973). The newspaper as an institution and the editorial cartoons in two Manila daily newspapers. Undergraduate thesis, University of the Philippines, Diliman, Quezon City.

Lawate, M. M. (2012). Importance of political cartoons in newspapers. 13 October 2017. http://repository.christuniversity.in/1717/1/1024026_meghana_lawate.pdf.

Leymore, V. L. (1975). Hidden myth: Structure and symbolism in advertising. Pennsylvania: Harper and Row Publishers, Inc.

Lopez, B. T. (2008). A comparative content and semiotic analysis of the editorial cartoons of Manila Bulletin and Philippine Daily Inquirer from 2004 to 2007. Undergraduate thesis, University of the Philippines, Diliman, Quezon City.

Mendoza, R. (2016). Semiotic concepts of editorial cartoons. 14 October 2017. http://www.noveltyjournals.com/download.php?file=Semiotic%20Concepts%20of%20Editorial%20Cartoons-511.pdf&act=book.

Mesina, K. L. T. & Recio, M. (2012). Reading beyond the strokes: A study on P-Noy’s portrayal in Philippine Daily Inquirer’s, The Philippine Star’s and Manila Bulletin’s editorial cartoons from the election period to his first year as president. 14 October 2017. http://iskwiki.upd.edu.ph/images/a/a5/Mesina%2C_Karen_Lou_Tolentino__Re cio%2C_Eloisa_Mana lus_042012_Reading_beyond_the_strokes_A_study_on_Pnoys_portrayal_in_PDI%2C_PhilStar_and_MB_editorial_cartoons_from_election_period_to_his_first_year_as_president.pdf.

Peirce, C. S. (1867). The philosophy of signs. Bloomington, Indiana: Indiana University Press.

Piedmonte-Lang, Z. (n.d.) Comedy or commentary? The history of political cartoons. 13 October 2017. http://www.meadowmontessori.org/events/history/media/Comedyor Commentary.pdf.

Rivera, H.Y. (2005). Patterns of continuity and change: Imaging the Japanese in Philippine editorial cartoons, 1930-1941 and 1946-1956. Quezon City: Ateneo de Manila Press.

Ramirez, M. P. (1998). Editorial cartoons. Quill, 86 (5), 22.

Published
2021-06-30
Section
Volume 7, Number 01, June 2021
Abstract viewed = 1054 times