Analysis of the Effectiveness of Using Mobile Banking Services in Increasing Customer Satisfaction of Bank Syariah Indonesia
DOI:
https://doi.org/10.24252/iqtisaduna.v11i2.60235Keywords:
Effectiveness, Services, Mobile Banking, Bank Syariah IndonesiaAbstract
This study aims to analyze the effectiveness and use of mobile banking services in increasing customer interest and satisfaction at Bank Syariah Indonesia (BSI), based in BSI KC Tomang Elok, Medan. With the rapid development of technology, mobile banking services have become one of the main innovations in the banking industry that has the potential to significantly affect customer experience. This study uses a qualitative method with descriptive analysis techniques where data is collected and found through observation, interviews, documentation, websites and books to obtain information and evidence in the research process. The results of the study indicate that effective use of mobile banking can increase customer satisfaction and interest in Islamic banking services. Factors such as ease of access, transaction speed, and application features play an important role in influencing customer perceptions. These findings are expected to provide insight for BSI management in improving the quality of mobile banking services and marketing strategies to attract more customers.
Downloads
References
Abdul, A. R., Mandiri, D. P., Astuti, W., & Arkoyah, S. (2022). Tantangan Perkembangan Perbankan Syariah Di Indonesia. In Jurnal Tabarru Islamic Banking and Finance. https://doi.org/10.25299/jtb.2022.vol5(2).9505
Amalia, N., Wati, R., Putri, B., & Mairiza, D. (2023). EKSISTENSI PRINSIP EKONOMI MIKRO ISLAM TERHADAP KEBERLANJUTAN USAHA MIKRO DI ERA DIGITALISASI. SHARING: JOURNAL OF ISLAMIC ECONOMICS, MANAGEMENT AND BUSINESS. https://doi.org/10.31004/sharing.v2i2.23419
Arikunto, S. (2010). Prosedur Penelitian Pendekatan Praktik Edisi Revisi VI. In Rineka Cipta.
Darwis, D. (2021). Implementasi Nilai-nilai Keteladanan Rasulullah dalam Pendidikan Agama Islam terhadap Pembentukan Perilaku Peserta Didik Kelas X. Jurnal Pendidikan Agama Islam Indonesia (JPAII). https://doi.org/10.37251/jpaii.v2i1.591
Djumadi. (2024). Teknologi Blockchain dalam Perspektif Ekonomi Islam / Keuangan Islam. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah. https://doi.org/10.47467/alkharaj.v6i4.887
Hariyanto, & Muhammad Munir Sajali Harahap. (2023). Pasar Halal Dan Pemajuan Produk Umat Islam Perspektif Teori Deprivasi: Studi Kasus Produk HNI-HPAI. Jurnal Kolaboratif Sains. https://doi.org/10.56338/jks.v6i6.3657
Husni, Z. M., & Rahman, I. (2020). Islam, Kearifan Lokal, Komunikasi Dakwah; Menakar Konsep Islam Nusantara. In Jurnal Islam Nusantara. https://doi.org/10.33852/jurnalin.v4i1.211
Ishak, M. Z., & Azzahroh, E. P. (2017). PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK SYARIAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING. Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business). https://doi.org/10.20473/jebis.v3i1.3599
Jannah, I. F., Djakfar, I., & Dianah, A. (2020). PENGARUH KUALITAS DIGITAL BANKING TERHADAP KEPUASAN NASABAH PADA BNI SYARIAH CABANG BANDA ACEH. JIHBIZ :Global Journal of Islamic Banking and Finance. https://doi.org/10.22373/jihbiz.v2i1.8576
Marginingsih, R. (2020). Kualitas Mobile Banking Terhadap Kepuasan Nasabah Bank BRI (Studi Pada Pengguna BRI Mobile di Kota Depok). Moneter - Jurnal Akuntansi dan Keuangan. https://doi.org/10.31294/moneter.v7i1.7475
Melati Julia Roikhani. (2022). Landasan Filosofi Ekonomi Islam. Syarikat: Jurnal Rumpun Ekonomi Syariah. https://doi.org/10.25299/syarikat.2022.vol5(2).9698
Meri Agustina, Ratna, & Hairunnisa. (2023). ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI MINAT MENABUNG NASABAH DI BANK SYARIAH INDONESIA INDRALAYA. La Riba: Jurnal Perbankan Syariah. https://doi.org/10.53649/lariba.v4i2.275
Mulyana, I., Hamid, A., & Syaripudin, E. I. (2024). TANTANGAN DAN PELUANG PENGGUNAAN FINTECH DALAM PERBANKAN SYARIAH. Jurnal Hukum Ekonomi Syariah (JHESY). https://doi.org/10.37968/jhesy.v2i2.639
Muqodasih, L. D., & Indriastuti, A. (2024). PERAN KUALITAS PELAYANAN, KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN KONSUMEN SHOPEE. JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi. https://doi.org/10.33747/capital.v5i2.195
Nuryanti, A., & Satria, F. (2023). Analisis Faktor Pendorong Nasabah Perbankan Melakukan Transaksi Digital Menggunakan Mobile Banking. Journal of Comprehensive Science (JCS). https://doi.org/10.59188/jcs.v2i12.557
Pebiola, Suhar, & Ismail, M. (2023). PENGARUH SISTEM PELAYANAN BANK SYARIAH INDONESIA SAROLANGUN TERHADAP KEPUASAN NASABAH. Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis. https://doi.org/10.51903/jimeb.v2i3.684
Putri, D. A., & Andriana, A. N. (2022). SOSIALISASI PENGENALAN DAN MANFAAT PENGGUNAAN LAYANAN PERBANKAN SYARIAH. JMM (Jurnal Masyarakat Mandiri). https://doi.org/10.31764/jmm.v6i5.10809
Rahman, F., Sudarmiatin, S., & Hermawan, A. (2023). Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). https://doi.org/10.31538/iijse.v6i1.1916
Riskiyah, N., Kunaifi, A., Matnin, M., & Asyari, Q. (2020). STORE ATMOSPHERE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PADA RESTORAN KAPAL JODOH BATU MARMAR PAMEKASAN. Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam. https://doi.org/10.37812/aliqtishod.v8i2.158
Saputra, P. R., & Wahyuningtyas, T. (2020). Pemanfaatan Layanan E-Banking oleh Nasabah Perbankan Syariah: Studi pada Bank Syariah Mandiri KCP Kepanjen. Jihbiz jurnal ekonomi keuangan dan perbankan syariah. https://doi.org/10.33379/jihbiz.v4i1.853
Shufiah, W. (2023). Kinerja Keuangan Bank Umum Syariah di Indonesia. Rayah Al-Islam. https://doi.org/10.37274/rais.v7i3.875
Sofyan, A. S., Rusydi, B. U., & Sofyan, S. (2022). PROFITABILITY ANALYSIS OF ISLAMIC REGIONAL DEVELOPMENT BANKS BEFORE AND DURING COVID-19. Jurnal Ilmiah Akuntansi Peradaban. https://doi.org/10.24252/jiap.v8i2.31342
Sugiyono. (2015). Metode Penelitian. Metode Penelitian.
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Utari, W., Inayatillah, I., & Ismuadi, I. (2020). ANALISIS PENERAPAN NILAI-NILAI SYARIAH DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH ( STUDI PADA PT. BANK ACEH SYARIAH KCP DARUSSALAM). Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Islam. https://doi.org/10.22373/jimebis.v1i1.108
Windawati, A., Fajria, R. N., Sartono, S., Widowati, M., & Sam’ani, S. (2023). Penerapan Pengelolaan Keuangan Keluarga Syariah Pada Masyarakat Desa Tubanan Kecamatan Kembang Kabupaten Jepara. In Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming. https://doi.org/10.30591/japhb.v6i4.4966
