Implementasi Program Corporate Social Responsibility (CSR) Terhadap Pemberdayaan Masyarakat Oleh PT Kudungga Raja Utama di Kelurahan Tanjung Limau Kecamatan Muara Badak Kabupaten Kutai Kartanegara Provinsi Kalimantan Timur

Abstract

The main problem in this research is how to implement PT Kudungga Raja Utama's Corporate Social Responsibility (CSR) program towards community empowerment in Tanjung Limau Village, Muara Badak District, Kutai Kartanegara Regency. This research has two problem formulations, namely: (1) how to implement PT Kudungga Raja Utama's CSR program in community empowerment through road infrastructure development; and (2) what challenges and obstacles are faced in implementing the CSR program for community empowerment. This study uses a descriptive type of qualitative research with a community empowerment approach. Primary data was obtained through field observations, in-depth interviews with companies (CSR directors and managers), sub-district governments, community leaders, and communities that are beneficiaries of CSR programs. Apart from that, data was also obtained through documentation of CSR activities carried out by PT Kudungga Raja Utama. Secondary data is collected through literature studies sourced from books, scientific journals, company documents, as well as regulations and other literature relevant to the research topic. The research results show that: (1) the implementation of PT Kudungga Raja Utama's CSR program has been carried out in a participatory and planned manner through planning, implementation, monitoring and evaluation stages, with a focus on road infrastructure development involving the community and sub-district government; and (2) the CSR program has a positive impact on community empowerment, especially in increasing accessibility, economic activity, social relations, as well as community participation and independence. However, the implementation of the programme still faces obstacles, both from internal company factors such as budget and time constraints, and external factors in the form of geographical conditions and differences in the level of public participation. The implications of this research show that the success of CSR programs in community empowerment requires planning based on community needs, sustainable community involvement, and strengthening monitoring and evaluation systems so that program benefits can be felt optimally and sustainably in the long term.