ANALISIS TERHADAP KONSUMSI SANTRI DALAM BELANJA ONLINE SHOPEE MENURUT PERSPEKTIF IMAM HARAMAIN (STUDI KASUS PONDOK PESANTREN AL MUHAJIRIN 3 BAHRUL ULUM TAMBAKBERAS JOMBANG)

Abstract

Abstrak

Penelitian ini bertujuan menganalisis perilaku konsumsi santri dalam berbelanja online melalui platform Shopee ditinjau dari perspektif muamalah Imam Haramain serta motif yang melatarbelakanginya. Penelitian dilakukan di Pondok Pesantren Al-Muhajirin 3 Bahrul Ulum Tambakberas Jombang dengan pendekatan Kualitatif melalui studi kasus, Menggunakan teknik pengumpulan data berupa kuesioner, Observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa frekuensi belanja online santri umumnya dilakukan 2–4 kali per bulan dengan rata-rata pengeluaran Rp100.000–Rp200.000 per transaksi. Motif utama belanja online meliputi promo, kepraktisan, hobi, kebutuhan, efisiensi biaya, serta pengaruh lingkungan sosial. Secara keseluruhan, perilaku konsumsi santri dinilai selaras dengan prinsip-prinsip muamalah menurut perspektif Imam Haramain, yang menekankan kemaslahatan, pencegahan kerugian, penghindaran pemborosan, perlindungan harta, serta keadilan dalam peredaran ekonomi. Dengan demikian, belanja online di kalangan santri dapat berjalan sesuai dengan ajaran Islam apabila dikelola secara bijak dan proporsional.

Kata Kunci: Perspektif Imam Haramain, Konsumsi, Belanja Online.

Abstract

This study aims to analyze the consumption behavior of Islamic boarding school students (santri) in online shopping through the Shopee platform from the perspective of Imam Haramain's muamalah (religious transactions) and the motives behind it. The study was conducted at the Al-Muhajirin 3 Bahrul Ulum Tambakberas Jombang Islamic Boarding School with a qualitative approach through case studies, using data collection techniques in the form of questionnaires, observation, and documentation. The results of the study indicate that the frequency of online shopping among Islamic boarding school students is generally 2–4 times per month with an average expenditure of IDR 100,000–IDR 200,000 per transaction. The main motives for online shopping include promotions, practicality, hobbies, needs, cost efficiency, and the influence of the social environment. Overall, the consumption behavior of Islamic boarding school students is considered to be in line with the principles of muamalah according to Imam Haramain's perspective, which emphasizes the benefit, prevention of loss, avoidance of waste, protection of assets, and justice in economic circulation. Thus, online shopping among Islamic boarding school students can run in accordance with Islamic teachings if managed wisely and proportionally.

Keywords: Imam Haramain's Perspective, Consumption, Online Shopping