THE LELONG.ID DIGITAL PLATFORM TO OPTIMIZE THE POTENTIAL OF MAKASSAR'S COASTAL FISHERIES SECTOR BASED ON ISLAMIC VALUES Pengembangan Platform Digital LELONG.ID dalam Mengoptimalkan Potensi Sektor Perikanan Pesisir Makassar Berbasis Nilai-Nilai Keislaman
Keywords:
LELONG.ID, Blue Economy, Fisheries Supply Chain, Marine Biodiversity, Islamic IntegrationAbstract
The coastal area of Makassar City holds immense fisheries potential, yet local fishermen and small scale enterprises face structural challenges, including supply chain inefficiencies, middleman dominance, and environmental degradation caused by destructive fishing practices. This study aims to design and develop the LELONG.ID digital platform to optimize the fisheries supply chain, facilitate real-time transactions, and promote biodiversity conservation rooted in Islamic values. A descriptive qualitative method with a Research and Development (R&D) approach was employed, involving needs analysis, system design, prototype development, and usability testing. Data were collected through in-depth interviews with local fishermen, traders at Paotere Harbor, and document analysis. The findings indicate that the core features of LELONG.ID namely the Real-Time Marketplace, Aquaculture Module, and Biodiversity Education Feature effectively reduce distribution chains, enhance price transparency, and increase awareness of eco-friendly fishing tools. The development of this system contributes to the sustainable blue economy while embedding Islamic principles of fair trade (muamalah) and environmental stewardship (khalifah fil ardh).
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