Penerapan Nilai Moderasi Beragama dalam Pengembangan Kewirausahaan Digital Perempuan di Komunitas Marginal
Keywords:
ABCD, Kewirausahaan digital, Moderasi beragama, Pemberdayaan perempuan, Komunitas pesisirAbstract
This community service program aimed to identify coastal women's assets and develop a digital entrepreneurship strategy incorporating religious moderation values. Activities took place from September to December 2024 in partnership with Lingkar Perempuan Global and the Fatimah Az-Zahra Women Fishers Group in Pattingalloang, Ujung Tanah District, Makassar. The main training involved 25 women, while individual asset mapping documented 21 prospective participants. The Asset-Based Community Development (ABCD) approach comprised coordination and community engagement, asset mapping, priority setting, facilitator preparation, participatory training, mentoring, reflection, and dissemination. Participant profiles, interviews, focus group discussions, activity observations, baseline responses, field notes, and documentation were analyzed qualitatively and descriptively. The program produced an inventory of personal, social, natural, physical, and institutional assets; supported the identification of skills as business opportunities; introduced digital safety and promotional elements through Canva; and facilitated reflection on tolerance in relationships with family members, customers, and business partners. Participants' responses indicated recognition of their potential and openness to technology use and collaboration. WhatsApp mentoring maintained communication when in-person gatherings were restricted. The program provides a foundation for entrepreneurship development grounded in community assets and inclusive interaction. Changes in skills, income, and business sustainability require further evaluation using consistent indicators and records.
Keywords: ABCD, digital entrepreneurship, religious moderation, women's empowerment, coastal community.
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