ANALIZING ENVIRONMENTAL NARRATIVES IN 'EARTH' MUSIC VIDEO THROUGH THE LENS OF JOHN FISKE’S SEMIOTICS THEORY

Authors

  • Muhammad Nail Badar UIN Sunan Gunung Djati Bandung
  • Ika Yatmikasari UIN Bandung
  • Myrna Nur Sakinah UIN Bandung

Keywords:

Semiotics, Music video, Lil Dicky

Abstract

This study explores how environmental messages are constructed and conveyed through the music video Earth by Lil Dicky, analyzed using Fiske’s (1987) semiotic theory. Through the three levels of semiotic analysis namely reality, representation, and ideology, this study explains how verbal and visual signs in the music video work together to form meaningful messages related to environmental issues. Using a qualitative descriptive approach, this study analyzes selected segments of the video that depict environmental problems such as ecological damage and human negligence. The findings reveal that the video utilizes symbolic representations—including animated characters, color schemes, camera angles, and lyrical expressions—to convey themes of conservationism, anthropocentrism, and global collectivism. The song “Earth” serves not only as entertainment but also as a medium to raise awareness about the global environmental crisis and the urgency of collective action. This study contributes to the field of linguistics, particularly semiotic studies, by demonstrating how environmentally themed messages can be communicated through popular media.

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Published

2025-06-10

How to Cite

Badar, M. N., Yatmikasari, I., & Nur Sakinah, M. (2025). ANALIZING ENVIRONMENTAL NARRATIVES IN ’EARTH’ MUSIC VIDEO THROUGH THE LENS OF JOHN FISKE’S SEMIOTICS THEORY. Elite : English and Literature Journal, 12(1), 116–130. Retrieved from https://journal.uin-alauddin.ac.id/index.php/elite/article/view/56864

Issue

Vol. 12 No. 1 (2025): June : Linguistic and ELT

Section

Artikel

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Copyright (c) 2025 Muhammad Nail Badar, Ika Yatmikasari, Myrna Nur Sakinah

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