The #BookTwt Phenomenon on X/Twitter as a Social Media Platform for Promoting Reading Interest

Abstract

This study aims to examine the phenomenon of X/Twitter use by the Booktwt Community as a medium to increase reading interest, using a qualitative approach with a case study method. Data were collected through in-depth interviews with seven members of the Booktwt Community and observation of the community's activities on the X/Twitter application. The results show that involvement in the Booktwt Community increases members' reading interest through various activities, such as Silent Reading, Buddy Read, writing book reviews, and reading challenges, conducted either individually or collectively, while also facilitating the search for reading recommendations and expanding relationships among readers with similar interests. However, its use also faces challenges, such as distraction caused by the fast-moving timeline and algorithm mismatches with the reading topics being sought. This study concludes that the Booktwt Community on X/Twitter can serve as an effective medium for fostering and sustaining reading interest, although its success ultimately depends on each individual's motivation and consistency.