FOCUS: The journal aims to advance the interdisciplinary study of the intersections between industrial relations, organizational behaviour, marketing, finance, entrepreneurship, and tourism in developing and underdeveloped regions. With a focus on the role of religion, cultural uniqueness, and demographic interplay, the journal sheds light on how these fields shape and are shaped.

SCOPE: The journal invites submissions of original research articles, review articles, case studies, and theoretical perspectives that explore the following areas:

Industrial relations: The journal welcomes research that investigates labour-management relations, collective bargaining, employee relations, and human resource management in the context of cultural uniqueness, religious influence, and demographic interplay in developing and underdeveloped regions.

Organizational behaviour: The journal invites studies that examine motivation, leadership, decision-making, communication, and diversity management in organizations operating in developing and underdeveloped regions. The journal is particularly interested in how cultural specificity and religious beliefs shape organizational behaviour in these regions.

Marketing: The journal welcomes research that explores brand management, consumer behaviour, market research, and product development in the context of cultural diversity and religious significance in developing and underdeveloped regions.

Finance: The journal invites studies that examine microfinance, impact investing, financial inclusion, financial behavior and financial literacy in the context of cultural and religious influences in developing and underdeveloped regions.

Entrepreneurship: The journal welcomes research that investigates social entrepreneurship, specific-group entrepreneurship, women's entrepreneurship, and rural entrepreneurship in the context of cultural heritage, religious significance and demographic interplay in developing and underdeveloped regions.

Tourism: The journal invites research that explores sustainable tourism, destination marketing, cultural tourism, and tourism management in the context of cultural diversity, religious influence, and demographic interplay in developing and underdeveloped regions.