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Vol. 12 No. 2 (2025): December

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Submitted
31 July 2025
Accepted
24 November 2025
Published
10 December 2025

Copyright (c) 2025 Abin Suarsa, Junet Kaswoto, Cikita Berlian Hakim, Mahamadaree Waeno, Muhammad Firdaus Bin Zakaria, Munzir Munzir (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Balancing Wallet And Planet: The Financial, and Environmental Drivers of Eco-Friendly Coffee Purchase Intention

https://doi.org/10.24252/minds.v12i2.60368
Abin Suarsa
Universitas Muhammadiyah Bandung, Indonesia
Junet Kaswoto
Universitas Muhammadiyah Tangerang, Indonesia
Cikita Berlian Hakim
Universitas Muhammadiyah Kudus, Indonesia
Mahamadaree Waeno
Fatoni University, Thailand
Muhammad Firdaus Bin Zakaria
Universiti Malaysia Kelantan, Malaysia
Munzir Munzir
Universitas Pendidikan Muhammadiyah Sorong, Indonesia

Corresponding Author(s) : Abin Suarsa

[email protected]

Jurnal Minds: Manajemen Ide dan Inspirasi, Vol. 12 No. 2 (2025): December

Abstract

This study examines the effects of financial literacy, knowledge awareness, price affordability, and trust in eco-labels on the intention to buy eco-friendly coffee in Indonesia. Using an explanatory quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) and data from 300 respondents, the findings reveal that price affordability significantly affects green purchase intention, while financial literacy has no direct effect. Knowledge awareness enhances trust in eco-labels, which mediates the relationship between knowledge awareness and green purchase intention. Moreover, price affordability moderates the effect of knowledge awareness on green purchase intention. These results highlight the importance of balancing financial considerations and ecological awareness to promote sustainable coffee consumption.

Keywords

Financial Literacy Affordability Environmental Awareness 'Eco-Friendly' Label Trust Green Buying Intent
Suarsa, A., Kaswoto, J., Hakim, C. B., Waeno, M., Zakaria, M. F. B., & Munzir, M. (2025). Balancing Wallet And Planet: The Financial, and Environmental Drivers of Eco-Friendly Coffee Purchase Intention. Jurnal Minds: Manajemen Ide Dan Inspirasi, 12(2), 657–672. https://doi.org/10.24252/minds.v12i2.60368
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Author Biographies

Abin Suarsa, Universitas Muhammadiyah Bandung

Management Department

Junet Kaswoto, Universitas Muhammadiyah Tangerang

Management Department

Cikita Berlian Hakim, Universitas Muhammadiyah Kudus

Management Department

Mahamadaree Waeno, Fatoni University

Public Administration Dept

Muhammad Firdaus Bin Zakaria, Universiti Malaysia Kelantan

Islamic management & Banking Department

Munzir Munzir, Universitas Pendidikan Muhammadiyah Sorong

Accounting Department

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