Issue

Vol. 13 No. 2 (2026): September

Date Log

Submitted
26 October 2025
Accepted
31 March 2026
Published
13 August 2026

Copyright (c) 2026 Denny Eka Axelito, Elia Ardyan (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The ‘Green Flag’ Corporate on the Radar: What Makes Generation-Z Talent Click ‘Apply’ a Job?

https://doi.org/10.24252/minds.v13i2.62236
Denny Eka Axelito
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
Elia Ardyan
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia

Corresponding Author(s) : Elia Ardyan

[email protected]

Jurnal Minds: Manajemen Ide dan Inspirasi, Vol. 13 No. 2 (2026): September

Abstract

This study examines how Perceived Corporate Green Flags (PCGF) shape Gen Z applicants’ intention to apply through Perceived Employer Attractiveness (PEA) and Organizational Trust (OT). The study contributes to signaling theory by introducing PCGF as a new construct that explains how positive organizational signals influence applicant responses. Data were collected from 207 Gen Z respondents in South Sulawesi using purposive sampling and analyzed with PLS-SEM using SmartPLS 4. The findings show that PCGF positively influences Applicant Intention, PEA, and OT. PEA also positively affects Applicant Intention and significantly mediates the relationship between PCGF and Applicant Intention, indicating complementary mediation, while OT does not provide a significant mediating mechanism. These findings position employer attractiveness as the primary mechanism through which corporate green flags translate into application intentions. Employers should communicate authentic and visible organizational green flags that strengthen employer attractiveness to attract Gen Z talent.

Keywords

Applicant Intention Perceived Corporate Green Flag Perceived Employer Attractiveness Organizational Trust
Axelito, D. E., & Ardyan, E. (2026). The ‘Green Flag’ Corporate on the Radar: What Makes Generation-Z Talent Click ‘Apply’ a Job?. Jurnal Minds: Manajemen Ide Dan Inspirasi, 13(2), 523–538. https://doi.org/10.24252/minds.v13i2.62236
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Author Biographies

Denny Eka Axelito, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Department of Management
Elia Ardyan, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Department of Management
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