Issue

Vol. 13 No. 2 (2026): September

Date Log

Submitted
5 February 2026
Accepted
25 July 2026
Published
25 July 2026

Copyright (c) 2026 Josephine Chalyzta Riduvan FN, Ima Hidayati Utami, Fitri Hariana Oktaviani (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The Construction of Meaning in Women’s Leadership within a Masculine Industry: A Qualitative Study of a Delivery Service Company

https://doi.org/10.24252/minds.v13i2.65459
Josephine Chalyzta Riduvan FN
Universitas Brawijaya, Indonesia
Ima Hidayati Utami
Universitas Brawijaya, Indonesia
Fitri Hariana Oktaviani
Universitas Brawijaya, Indonesia

Corresponding Author(s) : Josephine Chalyzta Riduvan FN

[email protected]

Jurnal Minds: Manajemen Ide dan Inspirasi, Vol. 13 No. 2 (2026): September

Abstract

The delivery service industry is dominated by a masculine culture that hinders women's leadership through gender stereotypes, stigmatization, and patriarchal organizational structures. This study aims to reveal the construction of women's leadership meanings, employee acceptance, and their navigation strategies at PT XPS-LINK, Bali, Indonesia. A qualitative method with a critical paradigm was employed, involving in-depth semi-structured interviews, participatory observation, documentation, and critical thematic analysis for data triangulation. Findings indicate that women's leadership is negatively constructed via labels like bossy or nagging, double evaluative standards, double bind dilemmas between assertiveness and empathy, and hegemonic masculinity in organizational practices. Nevertheless, female leaders negotiate legitimacy through relational communication. The conclusion states that women's leadership is a discursive arena fraught with gender power tensions, urging organizations to foster inclusive cultures for equal symbolic legitimacy.

Keywords

Women's Leadership Masculine Industry Gender Bias Organizational Communication Role Congruity
Riduvan FN, J. C., Utami, I. H., & Oktaviani, F. H. (2026). The Construction of Meaning in Women’s Leadership within a Masculine Industry: A Qualitative Study of a Delivery Service Company. Jurnal Minds: Manajemen Ide Dan Inspirasi, 13(2), 441–452. https://doi.org/10.24252/minds.v13i2.65459
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Author Biographies

Josephine Chalyzta Riduvan FN, Universitas Brawijaya
Department of Communication Science, Faculty of Social and Political Science
Ima Hidayati Utami, Universitas Brawijaya

Department of Communication Science, Faculty of Social and Political Science

Fitri Hariana Oktaviani, Universitas Brawijaya

Department of Communication Science, Faculty of Social and Political Science

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