This issue brings together scholarly contributions from researchers in Indonesia and Malaysia, reflecting the growing intellectual collaboration within Southeast Asia. The published articles explore a range of contemporary themes, including organizational behavior, innovation, digital transformation, and sustainable development, with particular attention to emerging economy contexts. By integrating diverse methodological approaches and theoretical perspectives, this issue advances regionally grounded yet globally relevant insights. The collection underscores the importance of cross-border academic engagement in addressing complex socio-economic challenges. Through rigorous empirical analysis and contextual sensitivity, the authors contribute to the development of knowledge that is both scientifically robust and practically meaningful. This issue is expected to enrich academic discourse and inform policy and managerial practices across the region.

Published: 30 March 2026

Gen Z’s Eco-Beauty Buying Behavior: Exploring the Mediating Role of Word-Of-Mouth Communication

4 May 2026
159-170
Evaf Maulina, Dewi Endah Fajariana (Author)

How Entrepreneurial Agility Drives International Performance in Commodity-Trading SMEs

6 May 2026
197-210
Agoes Junaedy, Thomas Stefanus Kaihatu, Damelina Basauli Tambunan (Author)

The Role Of Digital Marketing In Enhancing Customer Engagement For Social Media–Based Local Entrepreneurs

7 May 2026
211-222
Hendri Sudarso, Lukman Hakim, Ricardo Indra, La Mani (Author)

Beyond the Trend: Understanding Wardah’s Halal Branding Meaning among Generation Z Consumers in Denpasar

20 May 2026
249-260
Komang Cintya Trisna Dewi, Anak Agung Ngurah Oka Suryadinatha Gorda (Author)

Building Operational Infrastructure Readiness in the Hotel Sector: A Dynamic Capabilities Approach

28 May 2026
261-276
Andi Jamaluddin, Agus Purwanto, Suriyanti Mangkona (Author)

Beyond Rational Piety: Herding Behavior and the Cognitive Architecture of Islamic Investment Decisions

10 May 2026
223-234
Asri Jaya, A. Ifayani Haanurat, Nurlina Nurlina (Author)

Green Procurement and Eco-Friendly Technology as Drivers of SME Sustainability: The Mediating Role of Circular Economy

13 June 2026
313-326
Firli Agusetiawan Shavab, Akbar Tanjung (Author)

Understanding Employee Performance: Policy, Culture, and Job Satisfaction in Hospitals

25 April 2026
119-128
Riski Novian Indra Saputra, Marlyn Suciningtias, Jovita Irawati (Author)

Paternalistic Leadership and Employee Performance: The Mediating Role of Innovative Work Behavior

28 June 2026
351-360
Noorsy Zidna Nabiela, Dodi Wirawan Irawanto (Author)

Hospital Digitalization Effects on Patient Outcomes Mediated by Usability Pathways

31 March 2026
61-72
Laurencya Stephanie Rusli, Aditia Prasetianto, Lina Lina (Author)

Analysis of Sustainable Tourism Industry Development through the Role of Transportation Infrastructure and Government Regulation

6 May 2026
171-182
Muhammad Taali, Fredy Susanto, Sundaru Guntur Wibowo, Dyah Ayu Kunthi Puspitasari, Lala Hucadinota Ainul Amri (Author)

From Emotion to Transaction: How TikTok Live Forges Buyer-Seller Bonds in Fashion

25 June 2026
327-338
Kadek Karina Weda Cita, Desak Made Febri Purnama Sari (Author)

The Role of Social Influence and Facilitating Conditions in the Adoption of Digital Banking Services among Generation Z in Indonesia

4 June 2026
301-312
Ria Kurniawati, Adam Zakaria, Achmad Fauzi (Author)

How Regional Human Resource Capabilities and Compensation Governance Shape Labor Productivity across Indonesian Provinces

28 June 2026
361-374
Teti Rohayati, Subagio Subagio, Lely Arrianie (Author)

The Influence of Supply Chain Digitalization on Halal Supply Chain Implementation in the Halal Industry

11 April 2026
83-94
Febrisi Dwita, Anita Novialumi, Sumardiono, Ela Elliyana, Budi Santoso, Hezkiel Zefanya Purba (Author)

Leadership–Motivation Asymmetry in Shaping OCB: Evidence from Public Sector Mediation Dynamics

27 April 2026
129-140
Surianto Surianto, Fitriani Latief (Author)

MSME Owners and the Path from Technology Adoption to Export Intention

30 May 2026
277-288
I Gusti Bagus Yosia Wiryakusuma, Wiliam Santoso, Aisha Safira Salsa Hadi Putri, Claressa Feliciona (Author)

Adaptive Digital Marketing Convergence for Village-Owned Enterprises in Indonesia

6 May 2026
183-196
Abdurokhim Abdurokhim, Pandu Pujadiaraka, Puteri Kamila, Arul falah Nurwahid (Author)

The Influence of Coopetition Strategy on Small and Medium Industries’ Business Performance in Industrial Clusters

30 June 2026
387-398
Cucu Wahyudin, Agus Rahayu, Disman Disman, Alfira Sofia (Author)

Integrating Autocratic Leadership and TikTok-Ads Manager Analytics: A Mixed-Methods Study on Corporate Branding Enhancement

15 April 2026
95-104
M Firmanda Ardiansyah, Achmad Munif, Sidanatul Janah (Author)

Halal Fast Food Loyalty: Brand Image as a Mediator of SMMA, Certification, and CSR

29 April 2026
141-158
Mukhammad Rizal, Raditha Dwi Vata Hapsari, Ida Yulianti (Author)

Workplace Gender Dynamics and Mental Health: Does Family Harmony Mediate?

10 April 2026
73-82
Dewi Rahmi Fauziah, M. Muslim, Ega Anjani, Irma Yunita (Author)

Evaluation of the Effectiveness of Government Investment in the Housing Financing Liquidity Facility Program in Indonesia

29 June 2026
375-386
Subagio Subagio, Iskandar Iskandar, Heru Akhmadi, Dani Sugiri, Edy Nasrudin, Didit Hidayat, Arbyanto Baehaqqi Sohan, Cristian RP Sihaloho, Evan Himawan (Author)

Influence of Risk Taking on Business Performance: Examining the Difference between Migrant and Non-Migrant Entrepreneurs

17 April 2026
105-118
Maklon Felipus Killa, Yestiani Yaku Danga (Author)

Measuring Entrepreneurial Intentions: Does Entrepreneurial Orientation Moderate Perceived Behavioral Control?

11 May 2026
235-248
Dominica Prima Kurnia Kharismatika Putri, Wirawan Endro Dwi Radianto (Author)

Digital Marketing, Brand Awareness, Brand Equity, and Perceived Quality on Patient Visit Intention

27 June 2026
339-350
Verena Tsania Zhohara; Anastasya Handayanuputri, Leroy Samy Uguy (Author)

Medical Personnel’s Perceptions of the Implementation of Artificial Intelligence at Hospital Context

31 March 2026
49-60
Devita Nadila, Radityo Fajar Arianto (Author)

Normative Visibility and Reference Price Signals In TikTok Live Pay-What-You-Want Gifting

1 June 2026
289-300
Johan Pratama Siahainenia, Thomas Stefanus Kaihatu, Fulgentius Danardana Murwani (Author)

Strategic Drivers of Academic Employee Performance in Higher Education

30 March 2026
39-48
Ronnie Resdianto Masman, Haris Maupa (Author)

Dual Pathways to Performance in Manufacturing Companies: Rethinking Competency, Culture, and Job Satisfaction

30 March 2026
15-26
Asmini Asmini, Andi Adawiah, Andi Muhammad yusuf (Author)

From Leadership to Innovation: The Mediating Role of Job Satisfaction in a Semi-Military Organization

30 March 2026
27-38
Abdul Basir, Ela Elliyana (Author)

Entrepreneurial Self-Efficacy and Transaction Frequency: An Extension of the Expectation-Confirmation Model in MSMEs

30 March 2026
1-14
Firdaus Basbeth, Rio Nardo (Author)