Date Log
Submitted
30 April 2021
Accepted
3 June 2021
Published
8 June 2021
Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform
Corresponding Author(s) : Fauzan Febrian
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 8 No. 1 (2021): June
Abstract
The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner. Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.
Keywords
External and Internal Factors
Hype Drink
Online Platform
Sales
Febrian, F., & Ahmad, N. F. (2021). Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform. Jurnal Minds: Manajemen Ide Dan Inspirasi, 8(1), 89–106. https://doi.org/10.24252/minds.v8i1.20953
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References
-
Abdul-Mutalib, N. A., Abdul-Rashid, M. F., Mustafa, S., Amin-Nordin, S., Hamat, R. A., & Osman, M. (2012). Knowledge, attitude and practices regarding food hygiene and sanitation of food handlers in Kuala Pilah, Malaysia. Food Control, 27(2), 289–293. https://doi.org/10.1016/j.foodcont.2012.04.001
Al-Shabib, N. A., Mosilhey, S. H., & Husain, F. M. (2016). Cross-sectional study on food safety knowledge, attitude and practices of male food handlers employed in restaurants of King Saud University, Saudi Arabia. Food Control, 59, 212–217. https://doi.org/10.1016/j.foodcont.2015.05.002
Badir, M., & Andjarwati, A. L. (2020). The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users). Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(1), 39. https://doi.org/10.24252/minds.v7i1.13715
Bennett, N., & Lemoine, G. J. (2014). What VUCA Really Means for You. The Magazine.
Brewer, P., & Sebby, A. G. (2021). The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic. International Journal of Hospitality Management, 94, 102777. https://doi.org/10.1016/j.ijhm.2020.102777
Cadle, J., Paul, D., & Turner, P. (2014). Business Analysis Techniques 99 essesntial tools for success. UK: BSC Learning and Development Ltd.
Chen, J., Teng, L., Yu, Y., & Yu, X. (2016). The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence. Journal of Business Research, 69(2), 467–475. https://doi.org/10.1016/j.jbusres.2015.05.003
Chen, J. V., Chen, Y., & Capistrano, E. P. S. (2013). Process quality and collaboration quality on B2B e-commerce. Industrial Management and Data Systems, 113(6), 908–926. https://doi.org/10.1108/IMDS-10-2012-0368
Chocarro, R., Cortiñas, M., & Villanueva, M. L. (2013). Situational variables in online versus offline channel choice. Electronic Commerce Research and Applications, 12(5), 347–361. https://doi.org/10.1016/j.elerap.2013.03.004
Chowdhury, M. T., Sarkar, A., Paul, S. K., & Moktadir, M. A. (2020). A case study on strategies to deal with the impacts of COVID-19 pandemic in the food and beverage industry. Operations Management Research, 1–13. https://doi.org/10.1007/s12063-020-00166-9
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Fifth Edition. New York: SAGE Publications Inc.
Gong, W., Stump, R. L., & Maddox, L. M. (2013). Factors influencing consumers’ online shopping in China. Journal of Asia Business Studies, 7(3), 214–230. https://doi.org/10.1108/JABS-02-2013-0006
Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan’s Tourism Activity. Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(2), 105. https://doi.org/10.24252/minds.v7i2.16379
Hidayati, R., Permatasari, R., & Fairy, A. N. (2019). Factors Affecting E-Commerce Adoption and Their Impact on SMEs’ Performance: A Case Study of Jabodetabek Region (pp. 19–23). Atlantis Press. https://doi.org/10.2991/icot-19.2019.5
Hirschberg, C., Rajko, A., Schumacher, T., & Wrulic, M. (2016). The changing market for food delivery. McKinsey and Company.
Kartiwi, M., Hussin, H., Suhaimi, M. A., Mohamed Jalaldeen, M. R., & Amin, M. R. (2018). Impact of external factors on determining E-commerce benefits among SMEs in Malaysia. Journal of Global Entrepreneurship Research, 8(1). https://doi.org/10.1186/s40497-018-0105-7
Kim, J. H., & Kim, C. (2010). E-service quality perceptions: A cross-cultural comparison of american and Korean consumers. Journal of Research in Interactive Marketing, 4(3), 257–275. https://doi.org/10.1108/17505931011070604
Kotler, P., & Armstrong, G. (2017). Principle Marketing. UK: Pearson Education.
Kotler, P., & Keller, K. L. (2017). Marketing Management. UK: Pearson Education.
Marmol, T. del. (2015). Pestle Analysis. Namur: Lemaitre Publishing.
McGahan, A. M., & E.Porter, M. (1997). How Much Does Industry Matter, Really? Strategic Management Journal, 18, 15–30.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis; An Expanded Sourcebook. New Delhi: Sage Publication.
Pantano, E., Dennis, C., & Melewar, T. C. (2020, October 1). Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world. Journal of Business Research. Elsevier Inc. https://doi.org/10.1016/j.jbusres.2020.06.031
Porter, M. E. (2008). Competitive Strategy Techniques for Analyzing Industries and COmpetitirs with a new Introduction. UK: The Free Press.
Rosanto, S., & Sari, N. R. (2021). Dampak Pandemi COVID-19 Terhadap Loyalitas Pelanggan pada Beverage Shop di Onezo Indonesia. Jurnal Hospitaliti dan Pariwisata (Vol. 2). https://doi.org/10.31334/JD.V2I2.1410
Rothaermel, F. T. (2017). Strategic Management. UK: McGraw-Hill Education.
Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
Sumarno, M. (2010). Tingkat Adopsi Inovasi Teknologi Pengusaha Sentra Industri Kecil Kerajinan Gerabah Kasongan Kabupaten Bantul. Jurnal Manajemen Dan Kewirausahaan, 12(1), 1–10. https://doi.org/10.9744/jmk.12.1.pp.1-10
Wei, C. (Victor), Chen, H., & Lee, Y. M. (2021). Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect. International Journal of Hospitality Management, 95, 102894. https://doi.org/10.1016/j.ijhm.2021.102894
Yen, C. H., & Lu, H. P. (2008). Effects of e-service quality on loyalty intention: An empirical study in online auction. Managing Service Quality, 18(2), 127–146. https://doi.org/10.1108/09604520810859193
Zeb, A., Soininen, J.-P., & Sozer, N. (2021). Data harmonisation as a key to enable digitalisation of the food sector: A review. Food and Bioproducts Processing, 127, 360–370. https://doi.org/10.1016/j.fbp.2021.02.005
Zhu, D. S., Kuo, M. J., & Munkhbold, E. (2016). Effects of e-customer satisfaction and e-trust on e-loyalty: Mongolian online shopping behavior. In Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 (pp. 847–852). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/IIAI-AAI.2016.144
References
Abdul-Mutalib, N. A., Abdul-Rashid, M. F., Mustafa, S., Amin-Nordin, S., Hamat, R. A., & Osman, M. (2012). Knowledge, attitude and practices regarding food hygiene and sanitation of food handlers in Kuala Pilah, Malaysia. Food Control, 27(2), 289–293. https://doi.org/10.1016/j.foodcont.2012.04.001
Al-Shabib, N. A., Mosilhey, S. H., & Husain, F. M. (2016). Cross-sectional study on food safety knowledge, attitude and practices of male food handlers employed in restaurants of King Saud University, Saudi Arabia. Food Control, 59, 212–217. https://doi.org/10.1016/j.foodcont.2015.05.002
Badir, M., & Andjarwati, A. L. (2020). The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users). Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(1), 39. https://doi.org/10.24252/minds.v7i1.13715
Bennett, N., & Lemoine, G. J. (2014). What VUCA Really Means for You. The Magazine.
Brewer, P., & Sebby, A. G. (2021). The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic. International Journal of Hospitality Management, 94, 102777. https://doi.org/10.1016/j.ijhm.2020.102777
Cadle, J., Paul, D., & Turner, P. (2014). Business Analysis Techniques 99 essesntial tools for success. UK: BSC Learning and Development Ltd.
Chen, J., Teng, L., Yu, Y., & Yu, X. (2016). The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence. Journal of Business Research, 69(2), 467–475. https://doi.org/10.1016/j.jbusres.2015.05.003
Chen, J. V., Chen, Y., & Capistrano, E. P. S. (2013). Process quality and collaboration quality on B2B e-commerce. Industrial Management and Data Systems, 113(6), 908–926. https://doi.org/10.1108/IMDS-10-2012-0368
Chocarro, R., Cortiñas, M., & Villanueva, M. L. (2013). Situational variables in online versus offline channel choice. Electronic Commerce Research and Applications, 12(5), 347–361. https://doi.org/10.1016/j.elerap.2013.03.004
Chowdhury, M. T., Sarkar, A., Paul, S. K., & Moktadir, M. A. (2020). A case study on strategies to deal with the impacts of COVID-19 pandemic in the food and beverage industry. Operations Management Research, 1–13. https://doi.org/10.1007/s12063-020-00166-9
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Fifth Edition. New York: SAGE Publications Inc.
Gong, W., Stump, R. L., & Maddox, L. M. (2013). Factors influencing consumers’ online shopping in China. Journal of Asia Business Studies, 7(3), 214–230. https://doi.org/10.1108/JABS-02-2013-0006
Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan’s Tourism Activity. Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(2), 105. https://doi.org/10.24252/minds.v7i2.16379
Hidayati, R., Permatasari, R., & Fairy, A. N. (2019). Factors Affecting E-Commerce Adoption and Their Impact on SMEs’ Performance: A Case Study of Jabodetabek Region (pp. 19–23). Atlantis Press. https://doi.org/10.2991/icot-19.2019.5
Hirschberg, C., Rajko, A., Schumacher, T., & Wrulic, M. (2016). The changing market for food delivery. McKinsey and Company.
Kartiwi, M., Hussin, H., Suhaimi, M. A., Mohamed Jalaldeen, M. R., & Amin, M. R. (2018). Impact of external factors on determining E-commerce benefits among SMEs in Malaysia. Journal of Global Entrepreneurship Research, 8(1). https://doi.org/10.1186/s40497-018-0105-7
Kim, J. H., & Kim, C. (2010). E-service quality perceptions: A cross-cultural comparison of american and Korean consumers. Journal of Research in Interactive Marketing, 4(3), 257–275. https://doi.org/10.1108/17505931011070604
Kotler, P., & Armstrong, G. (2017). Principle Marketing. UK: Pearson Education.
Kotler, P., & Keller, K. L. (2017). Marketing Management. UK: Pearson Education.
Marmol, T. del. (2015). Pestle Analysis. Namur: Lemaitre Publishing.
McGahan, A. M., & E.Porter, M. (1997). How Much Does Industry Matter, Really? Strategic Management Journal, 18, 15–30.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis; An Expanded Sourcebook. New Delhi: Sage Publication.
Pantano, E., Dennis, C., & Melewar, T. C. (2020, October 1). Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world. Journal of Business Research. Elsevier Inc. https://doi.org/10.1016/j.jbusres.2020.06.031
Porter, M. E. (2008). Competitive Strategy Techniques for Analyzing Industries and COmpetitirs with a new Introduction. UK: The Free Press.
Rosanto, S., & Sari, N. R. (2021). Dampak Pandemi COVID-19 Terhadap Loyalitas Pelanggan pada Beverage Shop di Onezo Indonesia. Jurnal Hospitaliti dan Pariwisata (Vol. 2). https://doi.org/10.31334/JD.V2I2.1410
Rothaermel, F. T. (2017). Strategic Management. UK: McGraw-Hill Education.
Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
Sumarno, M. (2010). Tingkat Adopsi Inovasi Teknologi Pengusaha Sentra Industri Kecil Kerajinan Gerabah Kasongan Kabupaten Bantul. Jurnal Manajemen Dan Kewirausahaan, 12(1), 1–10. https://doi.org/10.9744/jmk.12.1.pp.1-10
Wei, C. (Victor), Chen, H., & Lee, Y. M. (2021). Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect. International Journal of Hospitality Management, 95, 102894. https://doi.org/10.1016/j.ijhm.2021.102894
Yen, C. H., & Lu, H. P. (2008). Effects of e-service quality on loyalty intention: An empirical study in online auction. Managing Service Quality, 18(2), 127–146. https://doi.org/10.1108/09604520810859193
Zeb, A., Soininen, J.-P., & Sozer, N. (2021). Data harmonisation as a key to enable digitalisation of the food sector: A review. Food and Bioproducts Processing, 127, 360–370. https://doi.org/10.1016/j.fbp.2021.02.005
Zhu, D. S., Kuo, M. J., & Munkhbold, E. (2016). Effects of e-customer satisfaction and e-trust on e-loyalty: Mongolian online shopping behavior. In Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 (pp. 847–852). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/IIAI-AAI.2016.144
Al-Shabib, N. A., Mosilhey, S. H., & Husain, F. M. (2016). Cross-sectional study on food safety knowledge, attitude and practices of male food handlers employed in restaurants of King Saud University, Saudi Arabia. Food Control, 59, 212–217. https://doi.org/10.1016/j.foodcont.2015.05.002
Badir, M., & Andjarwati, A. L. (2020). The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users). Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(1), 39. https://doi.org/10.24252/minds.v7i1.13715
Bennett, N., & Lemoine, G. J. (2014). What VUCA Really Means for You. The Magazine.
Brewer, P., & Sebby, A. G. (2021). The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic. International Journal of Hospitality Management, 94, 102777. https://doi.org/10.1016/j.ijhm.2020.102777
Cadle, J., Paul, D., & Turner, P. (2014). Business Analysis Techniques 99 essesntial tools for success. UK: BSC Learning and Development Ltd.
Chen, J., Teng, L., Yu, Y., & Yu, X. (2016). The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence. Journal of Business Research, 69(2), 467–475. https://doi.org/10.1016/j.jbusres.2015.05.003
Chen, J. V., Chen, Y., & Capistrano, E. P. S. (2013). Process quality and collaboration quality on B2B e-commerce. Industrial Management and Data Systems, 113(6), 908–926. https://doi.org/10.1108/IMDS-10-2012-0368
Chocarro, R., Cortiñas, M., & Villanueva, M. L. (2013). Situational variables in online versus offline channel choice. Electronic Commerce Research and Applications, 12(5), 347–361. https://doi.org/10.1016/j.elerap.2013.03.004
Chowdhury, M. T., Sarkar, A., Paul, S. K., & Moktadir, M. A. (2020). A case study on strategies to deal with the impacts of COVID-19 pandemic in the food and beverage industry. Operations Management Research, 1–13. https://doi.org/10.1007/s12063-020-00166-9
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Fifth Edition. New York: SAGE Publications Inc.
Gong, W., Stump, R. L., & Maddox, L. M. (2013). Factors influencing consumers’ online shopping in China. Journal of Asia Business Studies, 7(3), 214–230. https://doi.org/10.1108/JABS-02-2013-0006
Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan’s Tourism Activity. Jurnal Minds: Manajemen Ide Dan Inspirasi, 7(2), 105. https://doi.org/10.24252/minds.v7i2.16379
Hidayati, R., Permatasari, R., & Fairy, A. N. (2019). Factors Affecting E-Commerce Adoption and Their Impact on SMEs’ Performance: A Case Study of Jabodetabek Region (pp. 19–23). Atlantis Press. https://doi.org/10.2991/icot-19.2019.5
Hirschberg, C., Rajko, A., Schumacher, T., & Wrulic, M. (2016). The changing market for food delivery. McKinsey and Company.
Kartiwi, M., Hussin, H., Suhaimi, M. A., Mohamed Jalaldeen, M. R., & Amin, M. R. (2018). Impact of external factors on determining E-commerce benefits among SMEs in Malaysia. Journal of Global Entrepreneurship Research, 8(1). https://doi.org/10.1186/s40497-018-0105-7
Kim, J. H., & Kim, C. (2010). E-service quality perceptions: A cross-cultural comparison of american and Korean consumers. Journal of Research in Interactive Marketing, 4(3), 257–275. https://doi.org/10.1108/17505931011070604
Kotler, P., & Armstrong, G. (2017). Principle Marketing. UK: Pearson Education.
Kotler, P., & Keller, K. L. (2017). Marketing Management. UK: Pearson Education.
Marmol, T. del. (2015). Pestle Analysis. Namur: Lemaitre Publishing.
McGahan, A. M., & E.Porter, M. (1997). How Much Does Industry Matter, Really? Strategic Management Journal, 18, 15–30.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis; An Expanded Sourcebook. New Delhi: Sage Publication.
Pantano, E., Dennis, C., & Melewar, T. C. (2020, October 1). Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world. Journal of Business Research. Elsevier Inc. https://doi.org/10.1016/j.jbusres.2020.06.031
Porter, M. E. (2008). Competitive Strategy Techniques for Analyzing Industries and COmpetitirs with a new Introduction. UK: The Free Press.
Rosanto, S., & Sari, N. R. (2021). Dampak Pandemi COVID-19 Terhadap Loyalitas Pelanggan pada Beverage Shop di Onezo Indonesia. Jurnal Hospitaliti dan Pariwisata (Vol. 2). https://doi.org/10.31334/JD.V2I2.1410
Rothaermel, F. T. (2017). Strategic Management. UK: McGraw-Hill Education.
Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
Sumarno, M. (2010). Tingkat Adopsi Inovasi Teknologi Pengusaha Sentra Industri Kecil Kerajinan Gerabah Kasongan Kabupaten Bantul. Jurnal Manajemen Dan Kewirausahaan, 12(1), 1–10. https://doi.org/10.9744/jmk.12.1.pp.1-10
Wei, C. (Victor), Chen, H., & Lee, Y. M. (2021). Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect. International Journal of Hospitality Management, 95, 102894. https://doi.org/10.1016/j.ijhm.2021.102894
Yen, C. H., & Lu, H. P. (2008). Effects of e-service quality on loyalty intention: An empirical study in online auction. Managing Service Quality, 18(2), 127–146. https://doi.org/10.1108/09604520810859193
Zeb, A., Soininen, J.-P., & Sozer, N. (2021). Data harmonisation as a key to enable digitalisation of the food sector: A review. Food and Bioproducts Processing, 127, 360–370. https://doi.org/10.1016/j.fbp.2021.02.005
Zhu, D. S., Kuo, M. J., & Munkhbold, E. (2016). Effects of e-customer satisfaction and e-trust on e-loyalty: Mongolian online shopping behavior. In Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 (pp. 847–852). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/IIAI-AAI.2016.144